All About SEO

SEO Myths – What to Believe and Not To Believe When It Comes to Your SEO Campaign


SEO, search engine optimization, is one of the things that can make a businessperson cringe, whether you own your own company or you are the director of a large corporation, those three letters or words are the one thing you do not want to hear in a meeting or when discussing the latest marketing report and budget.

What is it about SEO that is so scary for these high profile individuals? It’s easy, these three words sums up a large portion of any online marketing campaign and it’s imperative that it is handled effectively to reduce the risk of a poor online reputation and ensuring that you boost your online ranking in search results. That is why most companies rely on the best SEO services from top internet marketing agencies, so that they don’t have to keep updated on the always changing trends and algorithms and that they don’t have to spend hours of their week focusing on their search engine optimization campaign.

There are certain myths tat you have believed along the way in terms of your SEO and this may result in you not using the best SEO services to achieve your online goals. This article is going to outline these myths, helping you make better SEO decisions to boost your business moving forward.

The first is that SEO is all about the keywords. In today’s market this is not the case. In fact, the search engines have become exceptionally strict about keywords and penalize companies that over stuff the keywords on a web page, in a blog or their articles and press releases. So therefore you need the finest quality content using certain keywords which are only placed here and there to make the right impact and help to improve your ranking.

Another of the biggest SEO myths is that Google preferred websites that ended in .com. While this may have been the case many many years ago, the truth is that today it should not make much of a difference. Google initially could not identify other domain names and the .com was just one that it could recognize. This means you don’t have to buy a URL with a .com, you should be buying based on your location to help with local search results.

Guest blogging is a waste of time, is just another of the SEO myths that the best SEO service providers have to listen to when putting a SEO strategy in place. People are under the impression that guest blogging is not going to help them achieve tier goals and drive traffic to the website. The fact of the matter is that guest blogging can be exceptionally beneficial in building your brand visibility, reaching a wider target audience and increasing your website traffic.

One of the biggest SEO myths is that you don’t have to do keyword research. In fact, there are so many people that presume that they know their clients and what their clients would be searching for. This is not the case, people search differently to how they speak and the best SEO services provider will conduct a thorough keyword research to increase your chances of a good ranking and helping you reach your audience that little bit easier.

In addition to this, another SEO myth is that social media isn’t essential to a company’s success. This is anything but the truth. Social media gives you the opportunity to engage with your audience. It is the best free advertising to direct clients to your website each and every day.

by Anoop K Krishnan

All About SEO

Tips on Meta Tags & Keywords


Meta Tag plays important role in the modern day search engine optimization. This article describes a few important things about this. Search engines read Meta tag descriptions from your website pages. The description helps the search engine classify your website and index your web page. Strong Meta tags may help your website to rank better.

How to choose Title and Meta Tags:

a. Choose a title and keywords which describes which you are providing or selling. For example if you are service provider providing services in carpentry try to include them in both title and meta tag…like ‘The Best Carpentry Service in Washington’

b. Keep your visitors in mind when you are describing these tags. What would be the user looking for…

c. And also give them the exact information they need in the pages for example contact info, or driving directions to your store.

d. If you are providing content make sure you update your content and Meta tags often so that your visitors come back.

Targeting the Right Keywords

a. Find relevant keywords that are searched for often.

b. Make sure you target “phrases” rather than single keywords.

c. There are plenty of free keyword suggestion tools available on the internet.

d. Finding popular keyword phrases with few competitors

e. Choose the right keywords based on what services you are trying to provide.

f. Use a variety of sources

g. Search from the point of view of your potential customers

h. Keep the keywords that will attract the target audience

i. Pick the small-medium competitive keyword phrases

j. Spot the topics for your content (site pages, articles, blog posts, press releases, etc)

by Ismail Shaik

All About SEO

Types Of Content Mediums That Are Good For SEO


When you first start with your business, you are often confused as to what is good for you and what not. With the passage of time, you figure out. Similarly, while launching your website, you are not aware what might help you. But, one thing is mandatory i.e. creating high-quality content.

Various content mediums like writing, imagery, videos, etc. can be used to make your website content outstanding. After you choose a particular medium, you are able to churn it out without any difficulty. At this point of time, you need to try and use all mediums to take your SEO to new levels.

Here are 4 types of contents that are best for SEO. The best content for search engine optimization is a content which is created with enthusiasm. Without further ado, let’s get into discussing content mediums!

  • Evergreen Short-Form Content

Short-form content is popular from past few years and has been good for SEO in many ways. These are especially in the ballpark of 500 words. Whenever you are using short-form evergreen content, you do not have to include tons of information, just keep it short with highly specific knowledge.

The secret behind this content medium is the usage of links. Since 500 words are not enough to include long-tail keywords, you can leverage link-building by linking to high-end sources.

  • Long-Form Content

Long-form content is the polar opposite of short-form content. In this world, long-form articles are strongly ruling over SEO. Basically, these types of articles range 1500+ words that are quite enough to add tons of long-tail keywords and useful information. When you add long-tail keywords in your content, you get high search engine rankings which are beneficial for your business website.

  • Epic Guides

Want to learn what epic guides are? In simplified language, epic guides are long-form articles on steroids. They happen to lie in a range of 3,000+ words and sometimes they can even reach till 10,000 words. Yes, they are hard to write but on the other hand, they are extremely useful for SEO.

If we talk logically, more word count equals to more inclusion of long-tail and short-tail keywords that equal to reaching the topmost level of rankings of the search engine. But one thing to keep in mind is to use high-quality content while using epic guides as a user should feel interested to read such a huge article.

  • Listicles

From the past few years, listicles have been known to boost SEO rankings by proffering high-quality content. In today’s world, listicles are the bread and the butter for Buzzfeed as they are highly shareable. They are organized in such a way that you can share core important information in a simple and effective way. Want to boost your SEO, make use of listicles as they come with a power of social sharing.

Content is like the heart of a website. Without good quality, readable content, a website is nothing. If you are not confident enough, you can hire a professional SEO company which can help you out in adding a content medium to your website to get higher search engine optimization rankings.

by Yusuf Javed

All About SEO

Search Engine Marketing (SEM) Vs Traditional Advertising


Search Engine Marketing (SEM) is a form of web advertising and it is quite different from traditional form of advertising. The purpose of SEM is global while traditional advertising is meant to address needs of particular region or local clan of customers. SEM is designed to get the business or product ranked on the higher echelons in the right hand side of the search results through the Google AdWords campaigns, or YSM in yahoo. SEM is a paid campaign where ultimate aim of the advertiser is to rank on the top by paying highest bid amount. The text ads of the advertisers on the right hand side are the sponsored ads for which the Google charges per click basis.

Traditional advertising reaches to the masses through expensive electronic media. Moreover, creating the very ad campaign for traditional advertising is also quite expensive. It is this expensive nature of traditional media over the SEM that makes small and medium sized business entities fall directly for the cost effective SEM strategies.

Pull Based Advertising/ Push Based Advertising

SEM is a pull based advertising whereas the traditional advertising is push based advertising. It means that when you go for the online advertising, you have real prospective traffic visiting you. The prospective traffic is interested in buying your products and services, and you don’t have to shout to them to buy your products or services. However, in case of traditional advertising, this is not the scenario, as it is the advertiser who has to approach the customers located in the target market and shout for product/service.

Track of Potential Customers/Visitors

Again under the innovative and smart SEM method, the advertiser can easily keep the track of potent customers/visitors through the use of user-friendly and easy web analytics software like Google analytics, clicktracks etc. In this manner, the advertiser can know about real ROI of the money spent in the market. Based on the ROI, the advertiser can smartly optimize the campaign. However, in the traditional advertising method, this is simply not possible. There’s no actual and appropriate method where you can really calculate the total number of target customers that will fall your products or hire your services.

Effect on Sales and Profits

An advertiser through SEM can reach to the maximum number of customers within a limited time frame, and this is simply not possible in case of traditional advertising. In case of traditional advertising, it might take even months before the real effect of advertising can be acknowledges. SEM provides long term sales and profits. Even if you have stopped SEM campaign, you can continue to achieve increased sales ever and ever after. However, in case of traditional advertising, the rise in sales and profits is only short term. The moment you have stopped advertising about your products or services, the sales and profits figure dips down.

Cost and Budgeting of Advertising

SEM is a fast track and cost effective form of advertising, whereas, traditional advertising is a slow process method and expensive form of advertising. Through the above comparison, one can easily reach to the conclusion, that if you really want to save money and reach globally in a fast way, then SEM is the only method to go with.

by Ololade Adedayo

All About SEO

CLV or Customer Lifetime Value / PRR or Project Rate of Return


How much what you spend in marketing to attract a new customer? Here is an example: GoDaddy at the time I wrote this was offering an affiliate program to pay $120 to the advertiser for a customer who signed up for a year of hosting with them. The hosting plan this was for would be around the same amount, so why would GoDaddy pay out almost the same out it is bringing in off a sale? CLV or customer lifetime value, they know that they can spend a certain amount to obtain a customer because over that customers time with them they spend a lot more than $120.

CLV is more important to some businesses than others, if you know for a fact that a customer will only purchase form you once and that is it, then there is no need for you to know this KPI. However if you continue to sell to existing customers than you need to know your CLV.

Calculating your CLV first you need to know what your AOV is you can check the previous post for that, if you have not read it already. Below is the formula.

AOV _____

X Times

Number or orders by a customer per year ____

X Times

Number of years for customer _____

= Equals

CLV _____

If you don’t have a years of data that’s fine just calculate with the amount of data you do have and as you get more data do the calculation again. To start you can do it every quarter for a couple years and then you will have a more accurate CLV. Good data is so important to marketing and knowing what to do with that data. I hope as you are reading this serious you can see that, I get excited about it because it gives you the power to successfully market your business.

PRR or project rate of return is about how much money your business must earn on its marketing in order to be profitable. Profit is different then revenue, it takes in to account other factors than just marketing that take away from the revenue of a sale. PRR is usually around 25% however, every business is a little different. Newer businesses might have a higher PRR because they are being more aggressive when starting out, more well established businesses might have a lower PRR.

You will need to use your PRR in order to calculate other KPI’s or key performance indicators so it is important to learn it. It will also give you a guide to keep your marketing efforts in check, so you don’t spend to much. Calculating your PRR requires you to know the profits on the different products and services that you offer.

You will need to take into account everything that it costs you to run your business and how much each product or service costs you. After that you should have a idea of the profit you make for each product or service. Most businesses already know what amount of profit they want to make and set there prices accordingly. So with that in mind your PRR is just a percentage of that number and allows you to remain in profitable. For example say you are selling paper notebooks and it for each one you sell at $10 it costs you $4 that leaves you with a $6 profit. In most cases the PRR is 25% meaning for every dollar you spend in marketing you earn $4. So in this scenario a PRR of 25% would mean that you could spend $1.50 on marketing to sell a $10 notebook.

PRR is not the most exciting KPI in my opinion but it is good to know and again you will use it calculate other KPI’s. If you are running a small business don’t get to hung up on the PRR you will more than likely need to change it regularly in order to meet the demands of running a small business.

by Jason Ross Weiss

All About SEO

Latest Google Link Study Illustrates Links Are Crucial For The Ranking Algorithm


Without a second thought, we can say that yes link building plays a crucial role in the ranking algorithm. Whether you are new to this link building concept or have a little knowledge about the same, we are certain you’ll uncover something valuable in this piece of write-up. It’s needless to mention that the landscape of link building and Search Engine Optimization is always altering, and today, here we are going to discuss the importance of building high-quality links for getting top rankings in search engines.

According to a recent ranking study done by a reputed digital marketing agency Stone Temple Consulting on the significance of links has just been released. The latest study reveals clearly how links are as influential as ever for top ranking in the Google search results.

Many folks assume that links are a declining ranking signal in Google’s search results, but according to this three-year link study in a row reveals how links play a prevailing role in ranking signal and continue to remain that way. The study used a number of models to demonstrate why links are considered as a powerful ranking factor. There are about 6000 uncertainties that are used in 3-year studies to test the algorithm.

In the late 1990s, Google dominated the search engines results and after that links are considered as a ranking factor. The linking factor was so much effectual because it was based upon the notion that a link will be assumed as a vote of assurance about a page and the page or site not getting links didn’t deserve it and rank low in search engine results.

In spite of that fact, the broad harmony among the SEO EXPERTS is that links play an immense role in that algorithm. Along with all these trends and updates, Google has become more refined and focused on quality of the links and thus filtering out low-grade links. This unswervingly impacts SEO, as they need to make certain the link building method they opt focus principally on that quality. In simpler words, we can say if a web page is not related to a query, it shouldn’t rank in search results. That is, certainly, understandable, but the conversation here is much more different from that.

In short, the complete target of the topic is to discuss why links are presently playing an as imperative role as they were a few years ago and why links will still continue to be vital in the expected future. So the revaluation’s are quite interesting as many people think links role is declining in ranking, but this study shows the contradictory.

by Rohit Bisht

All About SEO

Explore Singapore, the Fascinating Mosaic of Cultural Diffusion!


Singapore History:

It would not be an exaggeration to say that millions of global tourists, flocking to Singapore in search of fashion, shopping, glitz and glamour hardly know the proper history of this island city-state located on the southern tip of the Malay Peninsula. It is a wonder, that being the smallest country in Southeast Asia, Singapore happens to be the site of several ancient port cities and a possession of several empires in its “not-so-well-known” history.

To start with, when Singapore was colonized by the United Kingdom in the 19th century, it was nothing but a small Malay fishing village, the first records of its existence being made in the Chinese texts as early as the 3rd century. The island which then bore the javanese name “Temasek” and which happened to be an outpost of the Sumatran Srivijaya (an ancient Malay kingdom on the island of Sumatra) empire, gradually rose to become a significant trading city. However, throughout history, it had to bear the brunt of several political conflicts, which altered its destiny in course of time.

For example, Singapore was a part of the Sultanate of Johore, until it was set ablaze by portuguese troops in the Malay-Portugal wars in 1617. Again, in 1819, British East India Company made a treaty with the Sultan of Johore and established Singapore as a trading post and settlement. Later, seeing instant growth and immigration from various ethnic groups to Singapore, it was declared a crown colony by Britain in 1867. Its status was soon raised to that of an entrepot town by the ruling British empire due to its strategic location along the busy shipping routes connecting Europe to China.

Destiny had written a few more dramatic twists and turns for Singapore, “The Lion City”, as it also called. Further occupied by the Japanese Empire in World War II, it finally became part of the merger which formed the “Federation of Malaysia. Finally, after much tussels with the Federal government in Kuala Lumpur, the nation ultimately acquired independence in 1965.

However, what we see today as a tousists’ paradise was for many years, a fledgling nation struggling for self-sufficiency. Overburdened with mass unemployment, housing shortages and lack of land and natural resources such as petroleum, it was a sociopolitically volatile and economically undeveloped nation, relying massively on foreign investment and government-led industrialisation. The situation started changing after Lee Kuan Yew joined as prime minister in 1959. Within three decades, his administration curbed unemployment, raised the standard of living and developed Singapore’s economic infrastructure, thus elevating Singapore into a developing nation and subsequently to developed status.

In the recent years, the country has tackled various disasters, the major ones being the 1997 Asian financial crisis, the SARS outbreak in 2003, and terrorist threats posed by the Jemaah Islamiah (JI).

Singapore Economy:

It is really heartening to know that with 63 surrounding islets and with a total land area of 682 square km, the main island of Singapore, with its market-based economy, has grown into a thriving centre of commerce and industry in just 150 years. Successfully increasing its manufacturing base after being a ‘backward fishing village’ for many years, Singapore today thrives on various industries including shipping (Singapore today is the busiest port in the world with over 600 shipping lines sending super tankers, container ships and passenger liners), electronic components manufacturing and above all its booming travel/tourism industry. The island city state located at the tip of the Malay Peninsula that has suffered various political and economic onslaughts is now home to four million people, also boasting of one of the highest per capita gross domestic products in the world. The economic progress of Singapore as a nation can be an enriching example of how a mere “fishing village” and a British naval base for decades can be reborn as an important financial, commercial and educational center for South East Asia.

The credit for this resurrection goes to the PAP Government, who, assisted by a far-sighted Dutch economic adviser, realized the need of maintaining its colonial inheritance by attracting foreign capital from the developed world to establish export-oriented industries, while at the same time building up a modern service sector in Singapore based on banking and financial services. Needless to say, this economic strategy proved a phenomenal success, producing real growth that averaged 8.0% from 1960 to 1999. Thus, relying on foreign investment and expertise, while at the same time building up strong state enterprises, the provision of infrastructure, housing, transport and other basic services for the local population began increasing notably, and the old Singapore consisting of overcrowded and unsanitary slums was demolished strategically.

In recent years, the trade policies of the Singapore government which included commitment to free trade, active export promotion strategy, the ‘open arms’ policy towards multinationals and the support of trade liberalization have made Singapore an economically stable nation. In due course of time, Singapore has also developed an export trade that thrives on medium and high-technology electronics components. Such trade undoubtedly focuses on the key-strengths of Singapore, including “hi-tech” sectors as information technology and bio-technology.

Singapore Culture/Religion:

A cosmopolitan society with harmonious interaction among various different races, the inherent cultural diversity of the island is a source of one of the prime attractions of the nation. To be precise, this cultural diversity is the ultimate result of the diversity of the population, the intermingling of various ethnic groups and the amalagamation of Chinese, Malay and Indian immigrants. It is not unnatural for one to witness a Malay wedding taking place beside a Chinese wedding at a void deck, on the ground floor of a HDB apartment block in the Singapore city. Infrequent intermarriage between the Chinese and Indians are not unusual occurrences in Singapore. Besides indigenous Malay population, Singapore houses a majority of third generation Chinese as well as Indian and Arab immigrants. Thus, the diverse mix of races result in a significant degree of cultural diffusion with its unique combination of ethnic groups. Maybe that is one of the reasons why one would find very little culture that is specifically Singaporean. However, there exists a Eurasian community and a community of Peranakan or “Straits Chinese,” (a community of mixed Chinese and Malay descent).

Such a significant degree of cultural diffusion has given Singapore a rich mixture of diversity for its young age. One of the prime examples is the Singapore’s cuisine, a massive cultural attraction for tourists. Chinese, Indian, Malay, Indonesian, Italian, Peranakan, Spanish, French, Thai and even Fusion tops the menu. To speak of art and culture, Singapore is identified globally an emerging cultural centre for arts and culture, including theatre and music. Often called the “gateway between the East and West”, it has seen the emergence of several performing arts groups, especially in theatrical arts. A number of productions were staged successfully and several groups, including TheatreWorks, have performed overseas too.

As a cosmopolitian and multi-racial society, Singapore has also been the seat of major festivals from various ethnic groups associated with their respective religions. Those again, reflect the diversity of races residing there. While the Chinese are predominantly followers of Buddhism and Taoism, there are even Christians, Catholics and “free thinkers”: ones who don’t confirm to any religious faith. Thus, in today’s Singapore, religions tend to cross racial boundaries and even merge in unusual ways, combining a little of the mysteries of the older generation with the realistic world of today.

Singapore Travel/Tourism:

Celebrated and renowned worldwide as a delightful haven for tourists, Singapore has been able to earn major revenues courtesy its booming tourism industry. With the rise of tourism in Singapore, there is a stiff competition among hotels to run for the best slot. There are cheap airline travels to Singapore today, including apex fare, discounted airfares to Singapore and the like. A seat for the world’s most delectable seafood, awe-inspiring sea-beaches, impressive bird-parks and night safaris that account for wonderful wildlife adventure, Singapore today happens to be a little dynamo in Southeast Asia, embodying the finest of both East and West. Truly, the dynamic city rich in contrast and colour captures the hearts of millions of global tourists with its harmonious blend of culture, cuisine, arts and architecture and above all, its unbridled energy.

While on entering this cosmopolitan, multi-cultural city, one experiences the mélange of flavours from around the globe, the multicultural heritage of the nation is bound to sweep one off his feet as he discovers an ever-changing mosaic of fascinating contrasts. Thus, the amalgamation of ancient beliefs and contemporary culture, of rich legacies and sleek modern living makes Singapore an ever-youthful, ever-enchanting nation for tourists.

Tourist interests in Singapore: While tourism is continually infesting ChinaTown, a cultural section of Singapore, with shops and street vendors offering a glimpse into the days of old, the Asian Civilizations Museum (a diverse cultural museum) is there to exhibit antiques like a ninth-century Buddha and a Chinese snuff box. For lovers of art and architecture, the Thian Hock Keng Temple (Historic Taoist temple near Singapore’s waterfront) happens to be a “must watch” religious site. Another wonder is the unforgettable Singapore Art Museum, which, since its opening in 1996, offers an immense rotating collection of Singaporean and Malay sculpture and art. If you are a connoisseur of shopping and fine dining, there is Orchard Road, the ritzy shopping and dining area, often referred to as the “Park Avenue” of Singapore. For the lovers of spectacular underwater beauty, there is the Underwater World of Sentosa, showcasing the awe-inspiring beauty of a whole different world beneath the seas.

All said and done, the strategic location of Singapore, its cultural contrasts and diverse tourist attractions contribute to its success as a leading destination for both business and pleasure.

by Lopa Bhattacharya

All About SEO

Copywriting and "The Force"


My inner geek re-emerged after seeing Star Wars, Episode III – Revenge of the Sith.

The original came out in 1977 before the days of VCRs and small recording devices. (By the way, the title was Episode IV – A New Hope my sons inform me. NOT Star Wars as I foolishly thought.) As a teen, I paid to sit through it 15 times. My cousin and I even snuck in a cassette player and recorded the whole movie on two 60 minute cassettes, memorizing every line. Told you I was a geek!

Watching the final installment of the series come full circle last week, I realized there are similarities to the good and evil in the world and the good and evil of creating out-of-this-world copy.

1) Like “The Force”, copy is EVERYWHERE. It is in all of your marketing and promotional materials. Whether you’re talking about emails, websites, brochures, back cover product copy, ezines, blogs, flyers, even business cards…they all rely on copy to get your message across. Obi Wan Kenobi was right when he said, “It surrounds us. It penetrates us. It binds the galaxy together.” He just didn’t realize he was also talking about copy!

2) Persuasion techniques are just as prevalent in copy as they are in the old Jedi Mind Trick. Copy is salesmanship in print so naturally you need to overcome objections, put yourself in the shoes of your target market and move the prospect toward the sale. Get them thinking like you do. If they come to believe it was THEIR idea instead of yours, all the better!

3) Copy and lopped-off limbs can always be repaired. Jedi and Sith Lords have a habit of taking off one another’s limbs with light sabers. But never fear. They can be replaced with stronger, mechanical versions. Same with copy. Don’t be afraid to cut and edit your words. In the end your message can be more powerful.

4) Good copy and the Death Star pull the prospect in like a tractor beam. Whether the prospect consents or not, when the copy is on target and compelling, it should suck the reader in like it has gravitational pull. If your copy is doing the job, there is nothing else the prospect would rather do than read it right NOW. As earthling Gary Halbert put it, “Copy can never be too long. Only too boring.”

5) Just as Anakin Skywalker had a reason to turn to the Dark Side, you should have a reason “why” you’re giving such a great deal. (By the way, how hot is Hayden Christensen who plays young Darth?! Sizzling, I say!) Darth Vader didn’t become the Dark Lord because he WANTED to be evil. He had a darn good reason for turning. You, too, need to have a darn good reason why you’re making the exceptional offer you’re making. Did you make too many widgets? Are your partners coming for back pay? Do you have to liquidate your cassette product supply? Be honest, but let the prospect know “why” this deal is a no-brainer.

May “The Force” be with you.

by Lorrie Morgan-Ferrero