Categories
All About SEO

Benefits of Website Promotion

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Promotion of a website is very important. Usually, a website helps in developing online identity for some company, business, or individual. In order to get maximum attention of internet users, it needs promotion through various proven techniques.

Nowadays, search engine optimization (SEO), social media optimization (SMO), and social business networking (SBN) are the most popular techniques of the website promotion. Apart from that, conventional modes of online advertising like banner advertizing, link exchange and email marketing are still in use. Paid processes like, Pay per Click (PPC) and paid inclusion (featured website listing) of websites are also in use.

Website promotion provides following benefits:

Increased Incoming Traffic – It helps in increasing the amount of incoming traffic to a website. It is primary aim of website promotion. During promotion, people engaged in the process submit websites to numerous web-directories and search engines. Webmasters also take help of social media and social networking for direct promotion of the website in front of potential customers. All these techniques help in driving more and more organic traffic to the website.

More Sales and Revenues – It helps e-Commerce websites in generating more revenues by increasing sales. With well-planned online promotion campaigns, a website can gain top ranks in Google and all other major search engines, which is guarantee for more sales.

Brand Identity Development – A website helps in developing brand identity. For global customers, it acts as primary appearance of a business or company. The information present on website, customer testimonials, and media updates helps in developing credibility of website in front of customers.

Instant Communication with Customers – Websites have become an important medium for customer communication. They have made it easier to get customer’s feedback/opinion about a newly introduced product or service. Website promotion helps in getting maximum attention from targeted segment of customers.

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by Shankar Kumar Singh

Categories
All About SEO

Social Engagement Tips You Can Count On

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Social media has become one of the most used marketing tools on the internet today. Social media can be good or bad for your business and this is something to remember and live by. Remember while you can generate positive interest, it is just as easy to generate negative results, so you want to focus on your social engagement and ensure that you retain a good online reputation at all ties.

An affordable SEO packages company, has advised that there are five essential tips when it comes to social engagement that companies can rely on to boost their brand visibility, reach a wider audience and ensure that their clients notice them online daily, so that they are the first name they think of when it comes to buying a product or service that their clients provide.

It is essential that you take the time to listen to your customers, both online and offline. Is there certain questions a large percentage of your customers ask about your products? Do your customers look for more information on certain products before making a purchase? What can you add to your clients experience to help them with their choices? Maybe writing an interesting post on social media answering some of the questions is the first step to reaching your audience and new clients on a daily basis.

It is very important that you take note of all the comments that you receive to your social media page, good and bad. Facebook, for example, enables you to have a review button where clients can review your company, you can remove this option, but it will also remove the map of your location. If you choose to keep it on, then ensure that you respond to each and every comment and review, providing a positive answer and assisting the client. Clients will see you are trying to resolve any issues and will feel more confident dealing with your company moving forward.

Ensure you add high quality pictures and make use of informative and how to videos to attract more clients to your social media page. Every affordable SEO package will encourage you to attract more clients to your website and you can do this through social media. People on social media enjoy browsing pictures, reading interesting articles and watching videos. Always ensure the videos and pictures you upload are relevant to your industry and is something your customers will find interesting and hopefully want to share with their contact group.

Make use of promotions, competitions and offers. The more competitions or promotions that you run, the more interest you can create. Getting people to like your page, share the picture and have a chance to win is a great way to generate more interest and have more customers joining your page moving forward.

One of the most interesting things that companies will find helps them increase their social engagement is to ask questions. Ask questions relevant to your industry and give your clients chances to reply. Get a good conversation going and remain in the conversation wherever possible to ensure that your clients always feel that you are there to assist them and are on hand when they need you.

The final thing to be very careful of is to ensure that you respond to each private message that you receive via social media so that your clients can always feel connected. Don’t automatically assume interested clients are going to email you directly, many will make use of the social media tools to get in contact, so keep an eye out for this.

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by John Trace

Categories
All About SEO

Benefits of Ecommerce Web Development

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Whether it’s a small company or any big organization, everyone wants to grow their business in all possible ways and ecommerce web development helps them to get closer with their potential clients or consumers through internet. Today, ecommerce applications and solutions are becoming a vital organ for every business or organizations to realize their online presence, also helps one to endorse their services and products all around the globe with ease.

There are countless ecommerce websites and applications are created everyday to fulfill different requirements of business, but to survive in such a highly competitive environment one should come up with immense and impulsive ecommerce web design. Increased business revenue and sells, these two are signs of a well designed and user friendly ecommerce website. Ecommerce Web applications are booming due to its tremendous flexibility and due to its agile and easy to customize nature. In this article we are going to see some crucial benefits of ecommerce web development.

Advantages of Ecommerce development:

• Helps businesses to reach through their target audience beyond the boundaries! This is first major benefit of Ecommerce development. It allows any organizations located at any place to reach through their consumers spread all around the globe with ease.

• Makes your services or products available to potential users 24×7/365 days. It helps you to be in touch with your consumers all time, also the users can get your services anytime they wish.

• E-Commerce Applications are SEO friendly! SEO has become immortal in this neck to neck competition of internet marketing. Ecommerce website development provide great exposure to your business through its SEO friendliness and makes it more visible in different search engines, which will increase chances of your products or services to be noticed by every potential user.

• It helps business, users/clients as well as society.

• Helps to get effective marketing at affordable rates which reduces overall budget that one may spend for publicity and advertisement.

• It allows customization with ease. One can easily change or modify the contents with very less efforts.

• Highly scalable and secure process to expand your business online.

• Helps to boost up the business revenues. It is user friendly and thus allows more users or potential buyers for your website, which in turn increase sales volume.

• High performance with fewer attempts.

• Ease of managing the in and outs of your business! One can easily track the overall sales reports as well as user interest through it.

So, above we see how ecommerce web development can be beneficial to businesses or organization to get quality performance.

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by Alan L Smith

Categories
All About SEO

Newsflash – You Can Write Your Own News Release

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Submitting a news release is one of the more effective methods of grabbing the attention of your target market and the search engines. Anyone can write a news release but not all news releases are effective. When you write a news release your aim is to get noticed by the people searching for your business, services and/or products and to ensure that the search engines list your release on the search results for people to find.

It is possible to write a great news release that generates qualified traffic and strengthens the reputation of your business if you follow some time proven guidelines. We will be taking a closer look at the guidelines to follow and the structure of a news release.

Guidelines:

• Grab the Attention of Readers – The headline and summary of a news release should provide a clear picture of what the release is about.

• Tell People Who You Are – Your business, product or brand name should feature prominently within the first few paragraphs of the release.

• Be Clear, Concise and Informative – Beware of slang or the excessive use of hype and stay away from technical language or jargon. The release should not be viewed as an advertisement and should be neutral and objective.

• Use Current Events and Examples – Tying in to current events or using examples of how your company can solve problems or provide solutions is very effective.

• Stick to the Truth – Provide facts and don’t exaggerate. You can severely damage your brand and reputation if you over promise and under deliver.

• Provide a Call to Action – It is very important to provide the readers with a reason to visit your website. Link to a page on your website that contains more information and entice readers to click on the link.

• Check for Readability and Grammar – Always proof read and spell check the release and ask your colleagues to provide feedback prior to submitting the release.

Structure:

• Headline – Contains your keywords and should aim to grab attention.

• Summary – Provides a brief description of your business and a summary of the information contained within the release.

• Dateline and Lead Paragraph – Provide answers to who, what, why, where, when and how.

• Body – The meat of the release containing neutral and objective information consisting of 300-800 words.

• About – Brief description of your company.

• Contact Details – Contains your company name, website details, telephone number and email address.

You can release news about any changes or developments within your business that you want to share with a broader audience. New appointments, partnerships, product launches, social causes and new services are newsworthy and could be written about. News releases should form part of your broader search optimization strategy and it could become a vital part of your business if done correctly. There are some great news release websites that you could approach for assistance (e.g. PRWeb.com.)

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by Heinrich Muller

Categories
All About SEO

Old School SEO Practice You’re Wasting Your Time On

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Change is the only constant and it’s a universal truth. Instead of running away, you should accept it and just face it. When you are doing online marketing, a number of factors you need to take into consideration to get the effective results. As we all know that Google – world’s most popular search engine changes its algorithm and to meet the step with it SEO has also changed over the years. If you still fiddling with its old and useless tactics, so, it will keep your traffic stagnant nothing else. Yes, you have to come out of the bed, there is the world outside, face it and fight with it to be on the top. So, here we discuss old school SEO tactics you should ditch right away to get the bangs for the bucks.

  • More Links Means Higher Ranking: When it comes to productivity or improved outcomes, so, more is not always better. It is not always correct that just because you have more links on your website means it will help you rank higher, yes, because their relevancy matters the most. So, instead of focusing on quantity, move your head to the quality.
  • Heavy Use Of Anchor Text In External Links: The placement of anchor text no longer works in the SEO. However, overdoing kills the quality and therefore, you should move on from this old school tactics to a new world.
  • Use Of Paid Links And Directories: If you are using paid links and directories for the ranking of your website, so, you will surely get punished whenever Google changes its algorithm. Because it is not organic result and can change with every new algorithm. Therefore, doing is no longer effective and just a waste of money.
  • It’s All About Writing Keyword Rich Content: Content is the hero of your website that plays a significant role in SEO. The use of a right keyword in the content is necessary as they give effective results, but overuse of keywords will kill its quality. Instead of writing rich keyword content, you should write user-friendly, interesting and quality content.

Stop wasting your time on all above useless SEO tactics that are no longer effective. Update yourself with the new changes and be ready to face the competition. Adopt changes is not a rocket-science unless you don’t know what exactly to do. In case you are one of them, who are still wasting time on the above obsolete tactics, so, take professional assistance from a reliable SEO Company.

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by Gunjan Singh

Categories
All About SEO

How to Increase Your Blog Traffic Faster

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Creating a blog and posting on it is not the end of everything. You need to popularize and promote it for garnering traffic on it. Whatever you post after working so hard, you need response from the audience in the form of comments and shares. Here are few ways in which you can increase the traffic on your blog:

Know your Target Audience

You need to evaluate the interests of your target audience and accordingly create your content. Evaluating the needs of your audience is critically important to be successful as a blogger. If you fail to do that, you are looking at missing the bull’s-eye. Developing the content as per the requirements of your target audience is something which will determine your success in the long run. Start developing a buyer persona. Buyer persona includes the demographic and general interest of the audience.

Produce Evergreen Content

Create content which will not become irrelevant with the passage of time. Such a type of content can live forever on the web and arouses interest in the mind of the viewers for a long time to come. Make sure not to write time sensitive related events which appear quite popular at one point of time and then lose their lustre immediately after the news becomes stale.

Using Keywords and SEO

If you want to drive big time traffic on your website, making use of SEO related keywords is absolutely essential. If you start writing blog posts which do not accumulate any searches on Google it is of no use; in fact you will be literally wasting your time and energy in making all those efforts. Google drives countless searches over the internet every day.

Long tail keywords are keywords containing more than 3 phrases which generate targeted traffic on Google. Use such long tail word which increases your chance in getting higher ranks on Google. You can also take the help of the Google Keyword Planner to generate long keyword phrases which generate high volume and low/medium competition. A SEO company or any part of the world can help you generate targeted amount of traffic.

Using the Power of Influencers

Influencers or famous people who have carved a niche for themselves in your target market can help you in increasing the popularity of your blog tremendously. Influencers have a large fan following and have a myriad of supporters over various platforms on social media. Make them write for you so that they become a contributor to your blog.

By making them participate in your blog related activities will set the ball rolling for you in striking the right chord. They bring along with them a powerful distribution network. Requesting them to mention your blog on their posts, sharing your posts on their social media accounts will definitely get you noticed.

Complete your Meta description and h1 Tags

The keyword you are targeting should be present in your title, URL and description as well. From the SEO perspective, it is a great idea to insert your keywords in the meta description as well as H1 and H2 headings. Meta description is a sentence which describes your blog post briefly.

Uploading Speed of your Blog

Google has repeatedly declared that the uploading speed of any website is one of the major criteria for getting high rankings on Google. It applies to your blog too. In case your blog uploads too slowly and doesn’t come up fast enough, they will not even visit your website. Instead they will hit the back button and go on to the next Google result. Make sure the blog is optimized for mobile devices.

It doesn’t matter whether it is a Website designing company or elsewhere, website uploading speed is a significant criteria. In case you would want to test the speed of your website, you can go to Google Insights and find out the present loading speed of the blog. By getting a score out of 10, you will be able to find out how fast is your loading speed.

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by Amit Kumar

Categories
All About SEO

How to Turn $50 Into $5,000 in 30 Days

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A critical first step in making more money is to determine your reason(s) for making the extra money. It could be that you want to make enough money for a down payment on a new car. I heard that Mercedes has a new offer on the stylish S-Class series. Maybe you want to take a well deserved vacation. The average vacation cost is $4,580 according to cnsnews.com. Perhaps you want to save up for a wedding. Weddings, by the way, are going for a whopping $28,400 on average according to money.ccn.com. It might be that your children are bugging you to create or add money to their education fund. Education costs are skyrocketing. College costs have surged 500% in the U.S. since 1985 according to Bloomberg.com. The reason could be debt related. The average credit card debt per adult in the U.S. is $4,878. The money you make could be used to pay off your credit card debt, or pay off medical bills. Medical bills incidentally, are the biggest cause of bankruptcies in the U.S. according to cnbc.com.

It’s critical to write down your reason(s) now. Please get a pen and paper and do so before continuing.

Next Steps –

  • Establish your goal. A goal is a desired result a person, plans and commits to achieve a personal or organizational desired end-point in some sort of assumed development. A goal is something you put in writing with a specific amount our outcome and a specific time frame or deadline. Your goal could be to earn $5,000 within 30 days as an example. Or it could be to earn $50,000 within 3 months. It’s your goal.
  • Define the objective. Objectives are closely related to goals. And the two terms are often used synonymously. But goals and objectives are different. Objectives are specific and measureable milestones that must be achieved in order to reach a goal. In this example, your objective is to find people who are interested in buying products and/or services and sell them those products and/or services at a price they can afford.
  • Create a strategy. With your goal and objective established and in writing, you can now proceed to the strategy. A strategy is a plan of action designed to achieve your objective and goal. The strategy is a high-level written statement of the methods you will use to reach your goal. In this example, your strategy will be to use affiliate marketing opportunities to and a blog to bring buyers and sellers together. When a sale is made, you will earn a commission.
  • Develop your tactics. Tactics are specific actions required to deliver on a strategy. Tactics are what you do, and for every strategy, there are a number of tactics. You will be using several marketing techniques in order to attract buyers to your blog. Social media marketing, article marketing, video marketing and other techniques will be utilized.

What is Affiliate Marketing? Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts according to Wikipedia. It’s a function of e-commerce. By the way, total e-commerce spending in the United States will hit approximately $262 billion this year, up 13.4% from $231 billion last year, according to a new projection from Forrester Research Inc. Affiliate marketing is a low-risk, high-return strategy for online marketers. U.S. affiliate marketing spending will reach $4 billion by 2014 and will increase at a compound annual growth rate of 16% from 2009 through 2014 according to Forrester Research Inc. By becoming an affiliate marketer, you are plugging into this exchange of buyers and sellers and you are giving yourself an opportunity to make a lot of money.

Some of the top affiliate marketers are pocketing over $2 million a year. There’s plenty of money to go around but no promises that you’ll make $2 million a year right out of the gate. However, if you are committed to the process, you can make a full time income working part time hours.

Okay, so the next step is to identify the industries you want to help. You may be inclined to decide based on your personal interests. Maybe you’ve read that a particular industry is about to surge. There are many industries that offer affiliate marketing opportunities.

The renewable energy industry may be of interest to you. There are many products that are available online such as solar-powered flash lights. By the way, when is the last time you saw a solar-powered flash light in Wal-Mart or your local sporting goods store? They are incredibly hard to find. Many people who enjoy the outdoors would save a great deal of money on batteries and lantern fuel if they had solar-powered flash lights and lanterns. This is just one example of items that people will gladly buy from your blog.

Another example is personal financial services. Millions of people are struggling with personal debt and need solutions to help them get back on their feet financially. By offering people credit card debt reduction services or mortgage refinance services that they can’t get locally, you are helping them regain control of their life and you will get paid in the process!

Maybe you love to travel or wish you could travel more. Providing travel packages to exotic places may float your boat so to speak.

Provide health-related products/and or services to millions of people who are searching for ways to lose weight and live a more active lifestyle. There are many options to choose from and many ways to make money as an affiliate marketer in most industries.

The next step is to create a blog so you can inform people of the products and/or services that will improve their lives. There are many companies that offer free blog space or you can purchase blog space. It depends on your budget and your technical skills. Spend a day or two learning how to create a blog and how to add blog posts to your blog.

Write a few posts detailing information about your industry and the products and/or services that will soon be available on your blog. Make sure your content is informative and interesting. The last thing your visitors will want to read are blatant advertisements.

Next, apply to become an affiliate marketer for the companies in your industry. Use Google to locate the providers for the types of products and/or services you have selected to sell and complete their affiliate marketer application. You will get an answer within 48 hours in most cases. Be sure to keep track of which affiliate programs you have applied for and what the outcome is for each application.

You can then begin adding affiliate links to your blog for the products and/or services you wish to sell. Try to balance your blog with content and advertisements. A rule of thumb is to load up your blog with 70% content and 30% advertising. Another piece of advice is to offer products and/or services that will give you a good range of commissions. In other words, include high, medium, and low commissionable items on your blog to give yourself a good mix. You may sell several of each during the course of a day and having the right mix will enable you to reach your income goal.

Now it’s time to market your blog. People will learn about your blog through your marketing efforts. Your marketing plan should include social media (Twitter, Facebook, YouTube, and others). It should also include articles and e-books as well as SEO (Search Engine Optimized) blog posts.

Write down a list of keywords your niche market will most likely use to search online for the information and items you’re publishing on your blog.

Spend at least an hour each day marketing your blog. Be sure to include the list of keywords you just wrote down for your Twitter searches. Follow people who are industry leaders as well as people who appear to be novices in the industry. By the way, the industry leaders typically have many more followers than novices have.

There are many Twitter tools available which you can use to reduce the time required to build, maintain, and communicate with your Twitter following. Search for Twitter lists related to your industry and create a list for your account.

Use online automation tools for the delivery of your blog posts to your target audience to reduce the amount of time and effort required for tweets.

Include a Facebook Fan page in your marketing plan. Create a Facebook Fan page and add relevant content and photos. Post snippets of your posts on the Fan page to pique the Facebook visitors’ curiosity and encourage them to visit your blog.

Articles and videos should also be used to promote your blog. Ideally, you should write one or two articles each week. You can convert the article to an e-book and even a video after the article has been published. Establish goals for your marketing plan and adjust your efforts until your goals have been reached. I have written other articles as well as blog posts with thorough instructions on writing articles, setting social media marketing plan, conversion goals, and creating an overall online marketing plan as well as other tips and tricks.

Replace low-performing affiliate programs with other programs until the conversion rates are at acceptable levels.

Continue to market, measure, and adjust until you have reached your traffic, conversion, and income goals.

In summary, when you identify the reasons for making more money and you have clearly established a written goal, you can then proceed to creating objectives, strategies, and tactics for reaching your goal. Monitoring your progress on a daily basis and making adjustments, will keep you on track. E-commerce is here to stay and there is a growth surge just before the holiday season but anytime is a great time to get started. Your start-up costs should be around $50 or less depending on the blog service you use and other blog-related items you choose.

The two most important things to remember is you need to align yourself with the people and resources which will provide assistance to you at any point in the process and you need to get started now.

“Alone we can do so little; together we can do so much” — Helen Keller

“You may delay, but time will not.” –Benjamin Franklin

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by James M Riddle

Categories
All About SEO

What Is Online Promotion?

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This is also known as digital marketing, internet marketing, web advertising or e marketing of a product or service the internet.

Internet marketing or publicity is considered to be very broad in scope because it not only refers to marketing on the Internet, but it also includes marketing done via e-mail and wireless media.

Web or internet marketing ties together the creative and technical aspects of the Internet, including design, development, promotion, and sales. Internet marketing also refers to the post of media along many different stages of the customer engagement cycle through SEM, (SEO), banner ads on specific websites, email marketing, and Web 2.0 strategies.

SEO

Search engine optimization (SEO) is the process of improving the visibility or ranking of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.

Search Engine: A program that searches documents for specified keywords and returns a list of the documents where the keywords were found.

How search engine works?

These engines execute several activities in order to deliver search results –

  • Crawling
  • Indexing
  • Processing
  • Calculating relevancy
  • Retrieving

First, engines crawl the Website to see what is there in the website i.e. the title tag and keywords of the website. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. This step of spider is called Indexing of the website. It is not possible for spider to visit each site on daily basis. Sometimes crawlers may not end up visiting your site for a month or two.

The indexed page is stored in a giant database, from where it can later be retrieved. The process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.

When a search request comes from a user, the search engine processes it – i.e. it compares the search string in the search request with the indexed pages in the database. Since it is possible that more than one page (practically it is millions of pages) contains the same search string, the search engine starts calculating the relevancy of each of the pages in its indexed data base with the search string..

There are different algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is the only reason search engines give different search results pages for the same search string.

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by Neha K Issar