Categories
All About SEO

Why Magento Is The Best Platform For Ecommerce Website Development

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To begin with the features and reasons which make Magento the best platform for the development of an ecommerce website, we need to first be completely familiar with the term ‘Magento’.

Magento is a PHP language written open-source ecommerce design platform. The main aim of this is to provide the proprietors and store owner’s with various ways through which they can generate a higher degree of revenue, increase the user management on their page and also navigate and improve the reach of their ecommerce website.

The introduction of the all new Magneto 2.0 has diversified the shopping fields of people thus making them accessible to wide options and also making the portal user friendly for better comfort.

The features of Magento 2.0 are something which not only helps it stand out of the box in comparison but also makes it the best available option for your e-commerce website development.

Specification for the e-commerce businesses

Since its birth, Magento has laid its hand to bring about changing and thus improving the e-commerce websites. The aim is to reach for the requirement of the client and thus acquire the same. Magento also has an extended library which is a boon to the developers as it makes the options of adding the required features in the website available.

  • Best experience

This is the platform which helps in the mobile data integration with the mobile application thus helping the people to shop for their needs anytime and anywhere using the application.

  • Support for language and currency

This platform will also be beneficial to your e-commerce design to reach out to a greater base of public. With the availability and the inbuilt support for languages and currency, many people from inside and outside your country can shop from your website.

  • Quickness in procedures

This option is also for customer benefit. The customers can shop for multiple options and can place the order and checkout further easily. There is no such need to bill and purchase each and every product separately.

  • SEO optimization

This platform also includes the build-in SEO tools which initiates the traffic of the search engines to your e-commerce website designs. This will result in the improvement of the ranking of your website design and thus enlist in the top of the search result pages.

  • Multiple device run

If you decide to develop and design your e-commerce website with Magento, with the presence of the cross-browser support, your website will now be able to run on various devices. You can acquire two kinds of advantages with us:

  1. Ready to go website access
  2. Improve the search page result ranking

Most preferred for development services

Being an open-source e-commerce development platform, there are many companies which place Magento as their first preference when it comes to providing the web application development services.

Be it the admin features or the elaborated ways of advertising your business or the website development, Magento is a full proof and the best one stop solution for your e-commerce business.

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by Shabana Gandhi

Categories
All About SEO

Characteristics of a Good Video

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Videos usually appeal to both the visual and audio senses of an individual so it would be mandatory that when making one, it should at least engage these two senses to attract the their attention and to deliver the message that is ought to be delivered.

A good video is what you need in order to achieve this, but really, what makes a good video? We keep on saying these words like they would just materialize in front of us. The opposite is true though. In order to get your hands on these videos, you have to work hard for it. So when you make a video keep in mind the following characteristics.

One, it attracts prospective viewers. A good video should always have this characteristic in them that appeals to those who are directed by the message. Without reaching the first step, then no one would be able to get the message that you are trying to come across. You have to tell them that you exist and definitely worth watching. Two, it entertains the viewers. In our world today where everyone is busy with their own lives, it would take sheer talent and entertaining prowess to let them stop and listen to what you have to say. Throw in music and catchy lines to put a smile on their face a couple of seconds and they will, without a doubt, pause and hear you out.

Lastly, it contains a message. A song without a message is useless. So is a video with no message on it. Yes you may catch your audience’s attention; yes you kept them entertained for a long time, for what? Nothing. The message is the meat of the dish and the first two are just your toppings, your plating to keep their attention glued to the main ingredient. If you have this and you have relayed it to them successfully, then you have a good video without a doubt.

Keep these three characteristics in mind the next time you make a video, and you will never go wrong.

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by Bryan E. McConnahea

Categories
All About SEO

How Google Matters To Your Business

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Today a successful business means putting the best ideas together and working out marketing strategies that will help you stand out in the crowd. With Google being the most widely used search engine over the planet it is very important to list your business at the top in the search results as it will increase your visibility and bring you greater enquiries for your business.

Google being the most popular search engine currently with a net market share of 77.43% (Google Net market Share March’17), acts as a medium for potential customers to know about service or businesses available.So it is extremely important to be visible in Google and rank as high as possible. This will avoid business to be lost to competitors.

Whenever you make a Google search, it shows list of search results. Most people are inclined to visit websites on top of search results as they are perceived to be most relevant. Only a few people will go through next Google search pages. Google shows some 9-10results on the first page as users search results for a specific term. If yours is the first among 10 it’s more likely that your business gets more revelation and greater authenticity. According to Search User Data the website listed on top gets 42% of the traffic while the second gets 11% and the third just 8%. So it’s needless to say that for your business to gain higher visibility, it must have to feature in top of search result.

Now the question arises, how website rank can be improved?

And the answer to this is your website has to be optimized for search engine, commonly known as Search Engine Optimization or SEO. It attempts to make your website rank higher than other websites when a specific phrase (Keyword) is being searched. It therefore provides the best possible chance of being found by prospective customers. It’s not only about being on the top Google rank, but also to sustain your position. SEO technique ensures your website stays relevant.

How SEO add value to the Website

There are numerous companies providing affordable SEO services for small business and as entrepreneurs we choose what suits our marketing budget. Below are the top five reasons why your website needs SEO.

– To get your brand/ business recognized

– To stay relevant and reliable as per customer’s view

– Attract more traffic and prospective customer

– Better growth in terms of business and brand

– Ensuring word of mouth publicity

Conclusion

Yes, Google matters to business, as it provides the best platform to your business to grow and find new clients. Even if you own an old established business it is high time to take your business online. In this era of dominance of social media marketing your business could sustain loss from relatively new but digitally aware businesses. It’s better to be present online to ensure your business presence offline.

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by Anoop Nair

Categories
All About SEO

How to Choose the Right Web Design Company?

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There are various factors that will help you to choose the right web design company for your website. Internet is flooded with such companies that offer design services. But you should be careful enough to choose the company that will give you the best services at your price.

What are the factors essential to look for before you hire web Design Company?

Look at the portfolio of the company

It is the easiest and quickest way to decide their credibility to offer good services. You can get certain answers to your questions such as do you like their style of web design, is their portfolio work with your purpose, are all the websites of their portfolio have similar looks, etc.

However, do not go by your first impression and try to go deeper into the portfolio. See whether they have customized web design option. Go for that portfolio that has 8 websites and all are different and unique.

Check the cost of the company for website design

It is really necessary to do a thorough search about the cost of the services offered by the firms. There are some companies that provide services at low cost while there are a few that have really expensive price structure. Again there are some companies that pull in their clients with low price and end up charging high recurring fees. You should get a clear idea of their hourly or daily rates.

Check the qualifications, skills and references of the companies

You should also check for the definite skills before you hire any web development company. You should understand your need and then go for the companies that offer those skills like flash animation, SEO, database design, etc.

You should ensure that the company has credentials to serve you the best web design. Make sure the web designers are good and competent for the jobs.

The above are some of the basic tips to choose a good web design company. You should also search thoroughly to meet your needs. You can also personalize your searches and can get the best services out of those companies that will appear to you the best fit for your job.

You can also ask your friends of a good web design company that they have experienced with. Sometimes references work better. Someone with previous experience of working with specific developers can be in a better position to advise on what to expect from them,

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by Sammy Mwangi

Categories
All About SEO

Catering Tips and Tricks For Newbie Caterers

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If you are planning on starting your own catering business, here are some catering tips and tricks for you. Catering may be a tedious business but it sure is a profitable one. Follow these steps and have the best of luck in your endeavor!

1. Decide what kind of catering would you like your business to focus on. If you’re just starting in the business, you might want to try to cater small events first before engaging in a big event that may overwhelmed you and your staff. You don’t need to hurry with these things because several successes on small event are worth remembering than one flop catering service at a big event. You need to decide if you want to try home based catering first or school catering or corporate catering or small events catering first. Once you’ve gained experience and the much needed accomplishments, you can start courting clients for big occasions.

2. More than anything else, you need to make sure that the place where you prepare and cook the food is impeccably clean – this is actually one of the most important catering tips you can live by. It doesn’t matter if your starting business doesn’t have the flare as the old caterers have YET. What matter’s is that you’re serving your clients and guests the best food that you can offer and under the cleanest conditions. They may not be able to verify, see and inspect you place but the health and sanitation committee in your State will do, so make it a point to have a clean environment when cooking.

3. Aside from the supplies and food ingredients, clients and guests, you also need to have all the necessary permits, certifications and authentications to legalize you business. This is one of the most important tasks that you need to do even before having your first client. When you have legal papers, a large chunk of worry is lifted off your shoulder, for sure.

Starting a catering business can be a fun and rewarding task but it can also be a lot of work. When dealing with food, you have to provide a high level of customer satisfaction as well as pay close attention to the cleanliness of your prep areas. These catering tips will help you get an idea of what’s involved in the start-up of your operation.

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by Kate Turing

Categories
All About SEO

Top 10 Dynamic SEO Strategies For 2017

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SEO is hardly a well-defined science. Even after all these years, it remains unpredictable and it evolves over time. And I always think like, there is no point in predicting the outcome of your SEO practices unlike or unless you find the right strategies that can push your results. After all these evolutions underwent by Google search engine, one thing is sure as anything, an effective SEO strategy is no longer about keyword stuffing and link counts but about quality in everything.

This article will cover the 10 best SEO strategies that will benefit in your quest for adaptable Digital Marketing ideas.

Optimize Your Website For Mobiles

Mobile optimization has been important for years and it is a known fact that more than 50% of Internet users prefer mobile devices for web browsing (Reference: As per the survey conducted on Oct 2016). Followed by this survey, Google launched their Mobile-first index on Nov 2016. However, with this update, Google took a strong stand that, they began using Mobile version of any website as its primary index. This seemed to be a sudden change of course but it was nothing but understanding their most important aspect, the users. This refers to the significance of a mobile optimized site.

And I personally suggest implementing Structured Data in your mobile websites, because Google admires that.

And in order to optimize your website for mobile and tablet environment successfully, I suggest using WordPress Mobile optimizer. It will help automate your website by automatically adapting to the environment as it senses the kind of device it is being viewed on or else you can create a mobile friendly website by your own. Either way, it is worth spending your time and money on it.

Google Featured Snippets

It’s been two years now since Google launched snippets and still for many marketers it is more like a mystic puzzle. If you are not yet convinced that the Google Featured snippets can be helpful in your SEO, then today is my opportunity to change your perspective.

There are few important facts regarding the snippets. First, Featured snippets always come before organic results. And that’s why I used to call them ‘#0 ranking position’. In this scenario, the first organic results itself will be pushed downwards below the ‘people also ask’ box.

Moreover, You will always get two listings in the result page for a single page. Remember Featured snippet may not always come from the first organic result but definitely, you will get two listings.

Now the question is, How exactly Google is choosing the snippet to feature?

Obviously, Google isn’t picking it manually. It’s an algorithm.

So, what really is the criteria for picking the content when it comes to the algorithm?

The answer is simple “Right Format”, which may vary in accordance with the specifications in Google Algorithm. Featured snippets may be:

Text

Lists (Ordered or Unordered)

Images

Charts

Tables

Knowledge Graphs

And without any disparity, any website can achieve Google Featured snippets. Now, that is the brighter side.

There are also certain disclaimers regarding Featured snippets, You can do a search and find snippet now but it may not be there after an hour or so. And also, just as it can improve your CTR, it can reduce it too. Because the searcher already finds the answer, no need to click your link. Cheeky isn’t it?

Optimize For Voice Search

The way people searching for information online is changing and so do Google SEO. Recent studies have shown that there is a rapid increase in the use of Voice search feature, all because of the accuracy it can impose to the desired results.

When optimizing their website for SEO, people usually go to Google keyword planner to find out the keyword volume and the frequency of the search but when it comes to Voice search, people won’t say things like they would write them. This is the very basic understanding and this is why you need to listen to the way people reference you, your business, product or services. It may seem silly but you definitely need to talk with your customers, vendors, prospects, family, or anyone else who might enquire about your business. observe the words they use.

Think about your keywords in more conversational context than a written one. And always remember Long tail keywords are the key to Voice search optimization. Believe, it works.

Optimize For Local Search

You may wonder why I choose this as a significant SEO factor. Well, this is because I finally realized the hike in the use of Voice search feature. According to Google four out of five customers use a Search engine for local searches. And till many businesses have not tried a single local business listing online. A huge missed opportunity, I would say.

It is very important that you should list your business in top online business directories like Yelp, Merchant circle, City search and more.

Another important thing is to Google my business. It is claimed to be a directory, but trust me, it’s huge. It is absolutely free and you will get excellent exposure if you optimized well enough.

Local structured data markup is the yet another beneficial factor in my opinion. It can be added to your website code which will provide more information about your business, like products you sell, services you offer, reviews you got and lot more.

Only 31% of websites use Structured markup now. And by using this feature you can definitely make your website stand out. And Google also wants you to add Structured markup because it will benefit their spiders to determine what your site content is about. Google even offers Structured Data Testing Tool to check whether you have implemented the markup properly or not.

Adopt Quality Link Building Strategies

Links shares the top three ranking position along with Content and Rank brain from years now. And there were times when I heard people saying that link building is no longer A relevant SEO strategy. But I consider those statements more like blind ones because links are still alive. The only change is, Google now prefer quality over its quantity. The number of relevant external links to your website still matters. Google’s most recent update claims link quality to be the most critical SEO factor. So now, conduct a link audit, analyze every single link for quality, remove all the low-quality ones, gain more relevant quality links. If your content is competitive and your links are relevant, it will drive some results.

Do Not Compromise On Content

As always, it is easy to predict the future of Content Marketing. And I would say Digital Marketing in 2017 would be Content driven. With quality Content one could push their marketing limits, the possibilities are always limitless.

Now, why Content Marketing is important? The answer has a direct relation to, how capable the content can be. Well, there are few areas where it can drive unmatchable results. For instance, think about the situation where you need to improve your customer satisfaction. You can try lot many methods in order to achieve it but the most effective path towards it will be always Content because the content can let them believe that they have cared, they are valuable.

Moreover, the most admirable thing about Content Marketing is that it can work with any industry, no disparity. And it is very cost effective too. What more you can ask for?

Website Framework And User Experience

Website performance on multiple devices are essential but it is more critical for mobile devices alone because users may be looking for answers anytime and they want it quick.

I will suggest few things that may direct you towards a better website performance:

Minimize server response time.

Avoid redirects to boost mobile page speed.

Measure Round Trip Time frequently.

Optimize and minify CSS and JS files.

Reduce file size using gzip compression

In recent years the word Landing page optimization has acquired some attention due to its effectiveness in improving the desired results in terms of CTR and Conversions. There are several factors you must consider when dealing with an SEO friendly landing page. Here are some quick “Do Must” factors for a perfect landing page:

Publish your page to a custom URL

Focus on your Keywords

Include your keyword strategically

Implement an effective link building strategy

Keep your landing page online

Speed up your page

Make your content shareable

This may seem like an outdated SEO factor but User experience still holds a vital role in SERP rankings. Anyhow, the relation between User experience and rankings are indirect.

Also, it is proven fact that there is some connection between your ranking and CTR. Imagine you have better ranking in search engine but your CTR is low when comparing with other competitors, believe me, you may not hold onto your rankings for long.

Redefine Your Video Marketing Strategy For 2017

Videos are the well-known sources to keep your customer engaged and entertained. But do you know Videos as an SEO factor that can improve your rankings in search engines? This part of the story is the most explicit one. A report (from Marketing Land) says that 62% of universal Google searches are video searches. Sounds inspiring right?

So what’s stopping you from implementing an effective Video Marketing Strategy?

Apart from that, Google has begun considering blended results or searches. And according to quicksprout.com videos obtain 50% more organic page ranks when considering plain text content.

When it comes to the way to get your videos listed in search results, it can be possible by uploading your video to YouTube or through video SEO. And put more dedicated effort on the targeted keywords, so that Google will be able to find and index you. Results are on your way.

Cross-channel Marketing

I am sure that most of you people are well aware of Multi-Channel Marketing and are a bit confused about the dissimilarity of this with Cross-Channel Marketing.

Well, it’s perfectly okay, I will give an idea of how it works.

Multi-Channel Marketing occurs when you elaborate your presence on multiple platforms. For example Email, Google ads, Social Media ads etc. Now, Cross-Channel Marketing is the advanced or extended version of this. Perfect instance for this will be the “You may be interested in this” section in many platforms like Amazon, Facebook and so on.

The successful Cross-Channel Marketing takes a perfect plan and perfect execution. I would suggest 3 major points where one should perform an intense research before getting into core Cross-Channel Marketing. Here it comes,

Right marketing message and call-to-action.

Timing for your marketing practices

Relevant marketing channels

Most significantly, tracking of your marketing efforts is very important, especially for Cross-Channel Marketing. Because Cross-Channel Marketing is more about customer behaviors across online as well as offline channels. So it is very important to make use of all analytic tools you have access to.

However, Cross-Channel Marketing is still in a growing phase. Even Google analytics requires more improvement to measure and optimally implement the strategies. But obviously, its future is safe as a more targeted Digital Marketing Strategy.

Focus On User Intent

Unlike old days, there is a massive shift in the keyword trend. At first, it was all about finding right keywords and right strategies. But today, you must admit that things are ready to change and is changing as we speak.

The basic reason behind this is, search engine’s user knowledge has increased.

What does that mean?

It’s simple, search engines know their users better now. In Fact, it has been evolving all these years. People no longer search for specific keyphrases, they prefer more informative and complete phrases. This is why Google is now optimizing their search engine to find out User Intent and not keywords.

So in 2017, I expect marketers to conduct more thorough research on User Intent, user experience, and a lot more before they can start creating an effective Digital Marketing Strategy.

Closing Thoughts

However, A successful SEO strategy is not just about the above-given ideas but an integration of many more intuitive practices which may, in fact, take lot and lot of efforts to master. Even though these ideas may benefit you in bringing results, I suggest implementing all the well-defined SEO practices for more efficient and sustainable outcome.

Thank you.

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by Edward White

Categories
All About SEO

5 Amazing Reasons to Start Blogging Right Away

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Ever wondered about starting a blog on your own? Well, if you’re not aware of what all the fuss about blogging nowadays, like I was once, then you better start knowing about it. Being one of the most powerful tools on the internet right now, blogging has more benefits to offer to you than you know of. If you are unsure about whether to take up this responsibility named ‘blogging’ upon you shoulder or not, let me tell you about the 5 amazing reasons that you should. And that also right away!

Get The Long Desired Exposure

Do you often feel that you have the spark of writing in you, but due to lack of exposure it has gone unnoticed always? Well. Then why not start writing on your own blog! Blogging being an international platform for manifesting the true charm of your writing, you can not only get global exposure, but all learn to think internationally.

Go On, Inspire Others!

The moment you start blogging, people get to know about a whole new perspective, which is of course yours. But, imagine those perspective inspiring them to do something meaningful in their life, will it not be enough to make each and every word you write worth being counted as something!

Start Earning Along the Way

Ahem! There’s no harm in earning by doing something that can inspire others, right! So, again, by starting a blog of your own, you can even earn. Once it starts to attract more traffic and makes it hard for the readers to not come back again and again.

How About Leaving a Legacy!

If you bend upon on leaving something behind you for eternity, go for blogging. Yes, once you post something on the internet, it’s really become a ‘forever’ thing. So, why not leave a part of your excellent writing skill in the form of legacy for generations to come, proving you’ve had the X-factor in you.

Enjoy Being in The Limelight

Blogging can make you famous too! If you’ve always thought to be unique, let your words create that uniqueness for you in the virtual world. Write fresh contents, share your views, tell the world how you perceive things, and stand out in the crowd!

Never imagined blogging to be this much fun and a whole new learning experience until I started a blog myself. Didn’t even realize when it became a passion that once started as a mere act of curiosity. So, if you want to know what blogging has for you in its box, start blogging and win the world!

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by Aman Tumukur Khanna

Categories
All About SEO

Types of Online Forums

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A forum is basically a medium where people can exchange their ideas and views on a particular issue. It is a sort of online community where visitors can hold conversations i.e. read and post messages of common interest. There are infinite numbers of forums that are running online like internet marketing forum, technical forums, entertainment forums, sports forums, and many more. Let’s discuss a few of them:

Marketing forum: The marketing forum is community where you can read and post messages that are connected with marketing and its various connected fields. Here you can discuss and increase your knowledgebase about topics connected with internet marketing such as search engine marketing, affiliate marketing, pay per click, offline marketing and alike. Whatever you want to market, whether it’s a product or service, you can get lots of information from these forums. Using the techniques mentioned here you can increase the reach of your marketing which thereby helps to enhance your sales and hence can manifold your profits, earnings and turnover.

Search Engine forum: The search engine is basically an encyclopedia of information. The information consists of web pages, images, etc. There are many search engines that are present but the major ones are Google, Yahoo, and Bing. The search engine forum mainly consists of conversations that are related to search engine optimization and search engine marketing. This is again a medium of knowledge where you can exchange your ideas and get the solution from various people.

Make Money Online forum: There are money making forums that helps you to find ways with which you can make money online. It provides you various tips and tricks with the help of which you can earn money by sitting in the comfort of your home. The fundamental requirement is internet and dedication to work; and no one can stop you from earning good bucks. There are many ways that you can choose from like business development, ecommerce, content development, and so on. There are eBooks that helps to guide you through the whole process and you can move ahead in this field.

Design and development forum: The design and development forums include discussions on HTML, PHP, web designing and graphics and also the scripting part could also be discussed in these types of forums.

Marketplace forum: In this of forums you find discussions related to buy, sell and trade of products and services. The conversations can be found connected with the deals on domain name sales, website sale, link sale and lot more.

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by Vishal S Sharma