Best Website Design Ideas For A Small Business

For a small business, website design can make much more of a difference than most businesses expect. The right website design for your needs and your business can make all your marketing efforts pay off with an increase in your bottom line. Bad design will not give results and could even harm your marketing efforts, […]

Why Use SEO?

SEO is one of those acronyms that if you’re not ‘in the know’ you may have no idea about, but it is important for websites. Why? Because it stands for search engine optimization and when a search engine likes your site, that site gets ranked higher and higher on the search results page. When you […]

Expert Tips for Success in Digital Marketing

Here are a few expert tips for successful digital marketing: 1. Adopt a Data-Driven Strategy: In recent times, there has been an increasing trend of organizations working consciously with data-driven business strategies. These strategies can be considered as one of the evolutionary steps in the history of marketing. The data collected can be utilized to […]

SEO Myths – What to Believe and Not To Believe When It Comes to Your SEO Campaign

[ad_1] SEO, search engine optimization, is one of the things that can make a businessperson cringe, whether you own your own company or you are the director of a large corporation, those three letters or words are the one thing you do not want to hear in a meeting or when discussing the latest marketing […]

Tips on Meta Tags & Keywords

[ad_1] Meta Tag plays important role in the modern day search engine optimization. This article describes a few important things about this. Search engines read Meta tag descriptions from your website pages. The description helps the search engine classify your website and index your web page. Strong Meta tags may help your website to rank […]

Types Of Content Mediums That Are Good For SEO

[ad_1] When you first start with your business, you are often confused as to what is good for you and what not. With the passage of time, you figure out. Similarly, while launching your website, you are not aware what might help you. But, one thing is mandatory i.e. creating high-quality content. Various content mediums […]

Search Engine Marketing (SEM) Vs Traditional Advertising

[ad_1] Search Engine Marketing (SEM) is a form of web advertising and it is quite different from traditional form of advertising. The purpose of SEM is global while traditional advertising is meant to address needs of particular region or local clan of customers. SEM is designed to get the business or product ranked on the […]

CLV or Customer Lifetime Value / PRR or Project Rate of Return

[ad_1] How much what you spend in marketing to attract a new customer? Here is an example: GoDaddy at the time I wrote this was offering an affiliate program to pay $120 to the advertiser for a customer who signed up for a year of hosting with them. The hosting plan this was for would […]