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All About SEO

Reasons Why SEO Is Worth Investing in 2017

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More Targeted Advertising

With SEO, it is easier to target people who are searching for the products or services you offer. For instance, people who search on Google are more likely to make a purchase than those on Facebook.

Potential Customers Expect to Find You on Search Engines

Customers will be looking for your business on search engines like Google. So, when you do not use SEO, you business will not appear among the search engines. Your website will be useless if it cannot be found.

Easier and Less Costly than You Think

Most people look at SEO as complicated and costly. This is somehow true for traditional sites, but Google has simplified it for local businesses. It is a lot easier than you can imagine to get top rankings in your city, state or town.

If you do not aim to compete nationwide, there is no need for a six-figure SEO budget.

SEO is not limited to Google

You can market your business on any platform since SEO is not limited to only one search engine. It is often associated with Google, but can work on Facebook, Amazon and YouTube, among other search engines – that’s because they also rank content like Google or Bing. What you need to remember is to optimize your content similarly to rank higher on these sites.

Search Continues to Grow

Due to the increase in the use of mobile devices, it is a lot easier and convenient to search for something anyplace, anytime from a smartphone or tablet. Potential customers use their mobile devices and search engine to look for your business instead of a phone book unlike in the past.

Continuous Traffic is driven to your Website

The moment you have improved your search ranking, expect more traffic from search engines even if you do not maintain it on a regular basis. For instance, a pay-per-click ad generates traffic only when you pay, but with SEO, when you get the results, all you need to do is relax and watch the traffic being drawn to your site.

When you target the right keywords to rank high on search engines, it will be easier to get a qualified lead searching for your products/services.

Rankings can Change

Getting good rankings now does not necessarily mean that you are safe and sound. Do not assume that this will still stay this way within the year.

SEO continues to evolve, and therefore you should continue to invest if you do not like to lose to competition.

Great Return on Investment (ROI)

SEO has the best return on investment among all other forms of online marketing. Though you can make more profit in the short-term with Pay per Click ads, you have to spend more for the benefit. SEO is a surefire way to get sustainable results in the long run.

This Is the Best Time to Invest in SEO

For businesses, now is the best time to invest in SEO. There are lots of cases wherein consumers spend time on the search results until they find what they are looking for. Therefore, if your website is not visible, you could lose to your competition.

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Source by Karina Popa

Categories
All About SEO

SEO Tactics That Need to Be Considered in 2017

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The year is close to the end and SEO consultants are already debating over the strategies and tactics that needs to be followed in the coming year 2017. Several has already researched and published several things and here are we. We have researched and compared several activities to identify which will work and where we did general silly mistakes.

After a clear indication and detailed research, we have identified few tactics that will definitely work in the coming year. Several had already in the marathon & performing much better and few are new (actually not new, but generally misguided prior).

According to the research, traditional approach of “off-page activities” and “on-page activities” will definitely work with few ideological changes. Lets discuss in detail:

On-site SEO Tactics (On-page activities)

To get ready to face hurdles in 2017, SEO Specialists should work first on On-site SEO Tactics. On-site SEO means the work done on the own website instead of other’s. From site structure to website speed, it incorporates several factors, such as-

  • UI and Navigation – Great UI always leads to the conversions, user interaction and better impressions. While clear navigation helps to improve visit duration of an individual user. Included in it, they are an essential elements to get rank and get authorized by several active users and webmasters. Use easy navigational formats, proper context placement, elegant web design, etc. to provide better user experience.
  • Site Architecture – A proper architectural design will definitely lead to the ranking and also impact on user experience. While at the different side, it will help to recognize user behavior as well. Site Architecture promises to the proper alignment, proper placement of context and a clearer look. Follow standards of web design, include high level graphics, relevant videos, error-free content, and things to improve user click behavior.
  • Site Interlinking – Interlinking plays a vital role in site ranking. As it leads a user to different pages on the same website and shares the link juice to others, it helps to improve page rank as well as the keyword impressions on Google. Use proper linking structure and anchor on relevant keyword to relevant web page to get noticed by Google crawlers.
  • Site Speed and Crawl ability – Faster loading enhances user experience and help a website to hold users for more duration. To make your website faster on browsers just minify your CSS and JS file and enable the compression of your resources. Even you should work on caching functionality, which amazingly improves crawl speed.
  • Mobile Responsiveness – It is the most essential element to rank well on mobile devices and get higher rate of user interaction. Google has already announced the necessity of responsiveness in its previous update – Mobilegeddon. So, adopt responsive layouts to rank well on search engine’s SERP for both desktop searches and mobile searches.
  • Schema Markup – To identify things accurately, we need few markups that define what it is, why it’s used, who own it, etc. Similarly, search engines also needed few markups to identify site’s elements. That’s why Google itself created Schema Markups that defines the author, title, logo, and several other elements in a website. It helps to index accurately and return back for the accurate search queries.
  • Local Identity Markup – As per Google’s Pigeon update, it’s essential to include Local NAP (Name, Address, Phone no) to get ranked high for local results. This markup results much better for the geocentric searches. So, include your local identity and get ranked better in 2017.
  • Include Authorize trust signals – Authorized websites will get some betterment in the SERP, as they reveal their trust signals. Their trust signals can be their partner’s logo, their SSL certificate, their trademark, etc. So, include trust signals to get user’s trust, this is essential in the near future.

Off-site SEO Tactics (Off-page activities)

On a parallel side, expert digital marketers needed to work on Off-site SEO tactics to create a better presence on search engines. By making authentic, relevant and themed links, we can face the hurdles and overcome from the obstacles in the coming year. Let’s discuss the major off-page activities that will lead in 2017:

  • Authentic Link Building – Authenticity comes first when we talk about user trust. Even for the search engine crawlers, authentic link building makes a website trustworthy and helps to improve impressions on a search engine. So, try to get better outbound links from.edu or.org websites or from highly ranked (high DA, PA and PR websites).
  • Content Marketing – Content appears as one of the most important factor in SEO and used as a lead tactic in off-page optimization. From traditional activities to the modern assignments, content used everywhere. But not ordinary, having creative, unique and effective content is essential for better impressions on search engines and it affects the user behavior as well. So, use relevant, grammar-free, unique, expressive and out of the box content for your SEO campaigns in 2017.
  • Authorize Guest Networking – The term networking will impact negatively for the crawlers and because of that, Google somehow didn’t recognize Guest networking for ranking. But if it used in a positive aspect, guest blog networking will impact much better. As they are highly relevant, most authentic and user centric, so, they directly lead more users to a website.
  • Keyword Optimization – Every strategy begins with the selection of relevant keywords, who takes the lead and makes a website visible in SERP for different search queries. Proper placement of keywords in a content (i.e. Keyword Density) and the proximity are essential to get benefited through selected keywords. So, use highly relevant keywords, keep focus on density and proximity, use them in headings and title, etc.
  • Local Listing for all – As per Google’s Pegion Update, local results will completely influence by local listings, NAP and local keywords. By doing local directory submissions, local citation, classifieds on local portals and promotions using local keywords will improve the rank for local searches. So, try to involve GEO specific keywords and local listings in your strategy for 2017 SEO.
  • Active Blogging – Be active to make your promotions worthy. As content marketing is an essential tactic of promotions, blogging is another way of content marketing. On your own blog, company’s blog or on other’s relevant blogs, continual blogging will improve your impressions. So, actively write informative, effective and relevant content for blogging purpose.
  • Themed Linking – In 2017, try to focus on thematic linking, as it shows more relevant and attract targeted audience. Themed linking simply means to the conceptual back linking or getting backlinks from similar concept websites. So, try to search relevant and similar theme sites through competitor analysis, backlink check or searching Google for similar content and place your backlink there.
  • Link Reclamation – Another technique that will give assurance for the better results. Reclamation simply means to recreate broken links by making them revive. For that you can search broken links on highly authorized websites such as Wikipedia, and target relevant thematic content towards your own website. So rebuild your authenticity by using link reclamation in 2017.
  • Client Testimonials/Reviews – Recommendation always improves user trust as well as the Google’s. By asking client testimonials and reviews (obviously positive) on different portals, such as Google business page, Facebook Page, Glassdoor and others, will enhance the ranks and impressions. So, ask positive reviews and testimonials from clients to rank well in 2017.
  • Improve Visual Content Engagement – Text only content can’t make you enhance your user stay on the website. As it somehow makes them bore and ruin their experience. Even no-one has time to read huge content. So, try to involve expressive and engaging visual content such as graphics, images, videos, animations, etc. to improve user engagement and to reduce bounce rate.

Social Networking Tactics (Social Signals)

Previously, these are known as a part of “Off-Page Tactics”, but now they have an individual preference and an impact on ranking and impressions on search engines. As a recommended tactic, these signals also consider to make conversions and direct connection. So, that’s require to keep your faith and focus over social signals and work on its elements, such as-

  • Social Activeness – Be active on social networks to create a recognized identity. A post on a daily basis can help you to transform your business page into a brand and aware relevant audience about your services, products and features.
  • Improve circle/Friend list of relevant fields – Be clear about the audience before selecting one as a friend on your business account. As it is solely for promotions and conversions and somehow work as a showcase, but only for the relevant one. So improve your friend list with most relevant users, which can help you to generate more pennies in less promotion.
  • Enhance Network – Along with the enhancement in friends, that’s also essential to be a part of different, but relevant communities and groups. It will help you to enhance your reach in the same industry and improve the chance of conversions.
  • Active Blogging on Social Networks – As an emerging platform, social networks are the perfect place to do blogging. As they guarantee about the self promotion and highest reach on a single post, they also assured you about more user interaction. Even the content placed on social platforms such as – Facebook, LinkedIn, Reddit, Stumbleupon, etc. will get high authority and index sooner.
  • Ask for Social Reviews – Social networks worth a lot to make your business a brand. So, be active on it to be always identified, authorized and recognized by several. Even, never leave a single day without interacting, sharing your thought and asking your circle for the reviews. As these are much appreciated way to get ranked on search engines.

Analytics and rapid check (crosscheck activities)

Google used to change its search algorithms on a regular basis (several times in a single year), which caused for the failure of several tactics and also amazingly improve few ones. In those changes some are seriously the giants such as previous – Panda, Penguin, Hummingbird, Mobilegeddon, Pigeon and RankBrain.

So, it’s an essential thing to cross check the work by keeping eyes on a few things, such as-

  • Google Tool Analysis – As an SEO consultant, we are used to with these tools and connected with them regularly. Even these are essential to calculate traffic and to analyze site errors. Moreover, that tools like Google Analytics and webmasters can be utilized to improve the site’s crawl ability, sitemap indexing, user behavior, manual penalties, and much more.
  • In-Page Analysis – To identify user’s behavior on a single page, we generally use In-Page Google Analytics tools. This clears out the user flow, means on which direction user reads the content and interacts with which context more. With a clear percentage, we can analyze the context worth and according to that we can modify our context.
  • Performance Measurement – To identify the worth of work, we need to do performance measurement on a regular basis. It includes backlink checking, broken link checking, 404 checking, link error checking, authority checking, etc. By the rapid checkup, we can make ourselves assure about the results and it will help us to prepare further strategies.

Few last words

We have stated about SEO in 2016 at the end of last year along with relevant infographic and as now, this year is near to end. As like previous year, we had done a few researches and analysis this year as well to identify what will work better in the coming year 2017. We squeeze our research and come with the details here. We had four major sections that need focus in 2017 and SEO specialists needs to keep their eyes on “on-site tactics”, “off-site tactics”, “social signals” and “analytics”.

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Source by Anurag G.

Categories
All About SEO

How Is Google Search Changing Us?

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Typing in Google and searching for stuff has never been easier. Have you ever wondered how it is changing us? Read on for insights.

For instance, we want to look up the meaning of a word or find synonyms of that word. We can find the answer in the matter of a few clicks. In the old days, when the web was not there, we had to turn over the pages of a dictionary and find the word we were searching for matching the first few alphabets.

A search on Google, for this matter, certainly has made this easier. We are too reluctant and lazy nowadays to consult a solid dictionary when Google is so handy.

We can also find information relevant to research in the niche we are interested in. We can find new sites and bookmark them for future references. All these information can be retrieved on Google clicks.

However, not all information on the web corresponding to a Google search can be 100% relevant and accurate. We may in that case have to purchase books and consult them. So for short runs it is okay and we can take it. But if we are writing a thesis, research paper, article or report, this is where solid books come into the picture.

Not all the searches on Google give the answer we are looking for. Sometimes we fall into a loop, continuously clicking and wasting our time when the information can be rightly found in catalogues or at the library of our office.

Free forums are available on the web and a Google search on these can rightly let us discover them. I think it is good to consult the forums for the information you need badly. This may be related to programming issues or other topics for that matter. If they are popular, you get good solutions for your problems from gurus or experts in those forums.

Fiction eBooks come in handy as well on many free sites. Instead of spending money on fictions, you can just download good fiction eBooks from the sites and these sites you can find on Googling.

The advantages of a Google search have made our lives much simpler, easier and cozier by letting us access the required information at a fast pace. But for long term commitments which, I have explained before, Google searches simply waste our time without giving us the information we need and in that case, it is more reliable for us to consult a library.

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by Rosina S Khan