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All About SEO

How Do You Get Free Traffic To Your Website From YouTube?

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You can get free traffic to your website from your YouTube videos by optimizing the content of your video. This type of optimization (search engine optimization or SEO) is an important part of developing and marketing your online business.

Google bought YouTube because it recognizes the power of video as a search tool. Video search makes up more than 70% of all web traffic in and this will only increase in the future.

So how can you maximize your videos’ SEO to get more free traffic from your YouTube videos?

Why Use Video?

Google, and the other search engines, regularly rank a piece of content that contains video ahead of a similar piece of content with no video.

It’s much easier to make a connection by way of video. People can hear your voice and see you talking. Promoting products and services online can sometimes be more difficult than person-to-person sales. Video is a great way to make that personal connection through the internet.

YouTube Description

On YouTube, your video description can be up to 5,000 characters long. This means you could add approximately 800 words of description to each video you place on YouTube. When you add plenty of relevant keywords and phrases to your video tags, titles and any accompanying content, it will get picked up by Google and your content will rank higher.

Think of it this way. When you use as many characters as YouTube allows, and your competitors don’t, you develop a simple advantage that speaks the language the YouTube search engine algorithm is looking for.

Social Media Backlinks

A backlink is simply a path that reveals where someone started before they went to your website. The search engines respect social media giants like Facebook, Instagram, Snapchat and YouTube. When you put videos on those sites and people click from your videos to your website, the search engines see this and rank your website higher on the search listings.

Get Visitors To Stay On Your Website Longer

People stay on a webpage for a longer time when there is video on that page. The amount of time someone stays on your website is an important measurement in the Google algorithm. The same is true for search engines like Bing and Yahoo. The longer you can get someone to stay on your website the better your ranking for search terms on that page.

Get More Traffic From YouTube Videos

The Key Tools Limited is a YouTube keyword suggestion tool. It provides as many as 750 keyword suggestions absolutely free. The software uses the YouTube auto-complete function to show you suitable and often searched keywords about your niche or market.

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by Jon Allo

Categories
All About SEO

Scalable & Reliable Digital Marketing Strategies for Businesses – SEO and SEM

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Today, worldwide companies know about the concept of digital marketing, SEO and SEM, as well as how they deliver their results in an effective manner. In fact, the importance of these services is very high and outcome is quite scalable; these services not only support businesses, but also allow them to achieve their objectives in a progressive fashion. These approaches when applied in a strategic manner display great results that can elevate the level of businesses and allow them to savor success. It goes on and one and strengthen the overall presence of a website.

These services are specifically designed to deliver the power of online significance and enable businesses to develop and manage their online customer database that can help them to perform effectively. In fact, today, SEO alone helps business websites to transform rapidly and grow drastically in a seamless manner.

Digital marketing experts constantly monitor the progress of website through various tools from analytics to ranking tracking tool. They not only handle the online optimization tactics, but also handle extensive databases, as well as growing volumes of transactions. They also allocate budgets and fuel their strategies to make analyze progress. They specially gear up their SEO efforts along with social media accounts for that added business advantage.

With growing online competition and increased demand for online websites, businesses need to establish an online infrastructure in order to support their business objectives. They also need to simplify the SEO optimization strategies, solve audit issues, shift to the more relevant platforms, design exclusive content for the customers so that they can make their transactions smooth.

In addition, demand for simplified website for the execution of smooth transactions has led to the need to update website infrastructure as well as back-end processes. All this simply needs more exclusive strategic thinking, better keyword selection, optimization, navigation and error-free website that are mobile friendly as well as fully compatible.

Brilliant SEO strategies enable business to grow easily to handle vast customer database that involves using scaling audit techniques, eliminating duplicacy issues, database management systems and much more. So as a business owner, you must migrate to the online arena and launch as well as optimize your website for better ROI, better online visibility and higher conversion rates. At a glance, SEO looks easier, but as you go deep, it starts showing its complexity; therefore, you need to hire a professional company who can devise a plan to rank your business-specific keywords higher than your competitors.

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by Umesh Gour

Categories
All About SEO

Choosing the Best SEO Services Company

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When choosing an SEO services company, you should consider a few things to be able to make the right choice. It is important to note that good search engine optimization (SEO) for your website means more business for you. This is because it will lead to more visibility of your site, hence more traffic, more prospects, more conversions and higher profits. It is the lifeline for the long term success of your business. Therefore, as you choose the company to aid you with your SEO efforts, make a wise choice right from the start to avoid compromising on your web based business.

To start with, you should ask yourself whether SEO is right for your business. If you need more exposure to more clients and potential customers, then the answer here is a no brainer. This decision can also be informed by your level of expertise in terms of SEO. If you are good at implementing SEO yourself, then you can make a quick decision on where to start with your efforts for better search engine visibility. Else, start the process of identifying the most appropriate SEO company to help you out.

The very first sign of a genuine SEO services company is a need to evaluate your website before they offer a quote. These companies know that sometimes, your entire website needs a very small alteration to completely change and become very visible and competitive. They, therefore, insist on evaluating your site to identify what needs to be changed or to be included for better visibility, before you even talk about costs. Avoid SEO companies that will promise and “guarantee” you first page rankings in almost no time. These companies will most likely use some black hat and prohibited techniques to rank your site. The result is temporary good rankings, which fade away as fast as they came. You may also end up getting your site penalized or even banned from the search results, meaning a loss of business and investment capital.

Upon identification of a potential SEO company, find out if they have any certifications. These work towards giving you more confidence in their services. A company that has been identified by various independent authorities for excellent service will most likely give you a very satisfactory outcome with your SEO campaigns. On top of the certifications, they should also have a verifiable portfolio of current and previous clients who are happy with their service.

A huge sign of success that may be delivered by the SEO company of choice is their own website. How well does the SEO company’s website rank for their main keywords? If they are competitively ranked, then you can use them to help with your SEO efforts. If they are nowhere to be found in the search engines, then you cannot expect much from them.

Finally, the cost of the service should be affordable and cheap enough for your pocket, but well enough to guarantee quality service. Remember that success with SEO is an on-going effort and not a one-time activity. So, when choosing your SEO services company, make sure to have this in mind.

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by Chris M Green

Categories
All About SEO

How to Get the Most From Local Search Engine Optimization

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Local search engine optimization has definitely been on the tip of everyone’s tongue over the last year. It is what all internet marketers are focusing on these days to help their clients boost their visibility, climb the search engine ranking ladder and achieve success in the long run.

The first thing you need to always remember about local search engine optimization is that is all about four things, your company name, the phone number, the address and your website address. It is imperative that these four things appear in absolutely every single one of your web pages. You need Google to easily identify your address, your company name and your phone number to help them put you into the local search results.

Google have changed the way they rank companies based on their location, ensuring that they cater to their online searchers with ease. Therefore in order to reach your local audience who are using the internet, you want to boast your name, your address, your phone number and your website address, helping them find you easier and identify whether you could be the right choice based on their particular search.

What is very scary statistics and why local search engine optimization services are in such high demand as of late is that eighty five percent of small businesses do understand the importance of their company being found in local directories and searches, yet only half have actually taken the time to update their websites accordingly, using the four important things; name, address, phone and website.

In addition to this, seventy percent of those who haven’t updated their websites with local search engine optimization advise that they simply don’t have the time, which is why these small companies should be making use of online marketing specialists and search engine specialists to help them get ranked and reach their audience without delay.

Now there are things you may do or have done that will give you a negative ranking in local search results, which is one of the last things you want to do. The problem is that it is hard work to achieve your positive rankings, but it takes only seconds to get a negative ranking and it could be something as simple as not updating your address or phone number. A negative ranking for local search engine optimization may be a false location or you forgot to add your phone number or you didn’t do a page with the information needed. Another common mistake is only updating some of your sites and leaving an old address on one of the pages by mistake.

It is essential when adding your company to local directories that you take the time to ensure that you have added your details accurately. Also ensure you complete every section, even if you don’t feel it relevant. This can help you boost your business by reaching a wider online audience in your local area.

It is also important to remember how social media has contributed to local searches. A client is more likely to look for a company on social media. They may have heard your company name in the past, but they may type your company name into Facebook, Twitter, Pinterest and more. What you want to do is ensure all your information is accurately added to your social media accounts, making it easier for your new potential clients to find you.

Finally, reviews are essential to your online success, but you cannot beg for reviews. What you can do is entourage clients to leave online reviews to help you build up an excellent online reputation moving forward.

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by John Trace

Categories
All About SEO

Are Affordable SEO Services A Safe Option to Grow Your Business Online?

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SEO is a long term collection of services which are used to boost your brand and ensure you are seen by the top search engines and your clients. It helps you move up the ranking in search results using a variety of methods from keywords to links. The problem is that many companies try and manage this on their own and it is a full time job that requires ongoing monitoring and amending to ensure that you are not compromised and drop in ranking at any time.

Can you afford it? This is the question on all companies lips, but the good news is that good quality SEO services can be affordable and they do not need to break the bank. That being said, as long as you feel confident with the internet marketing specialist you have chosen, then price will not be a factor at all. Most of the top SEO companies will provide you with competitive rates that you can manage into your marketing budget.

Even if you find affordable SEO services, you will want to ensure you are receiving the best quality service. The company you choose should have extensive industry experience of a minimum of ten years. They should provide a host of internet marketing solutions to assist you in achieving your online marketing goals.

They should have passion and this should shine through in the design of their website, the services they provide and how they treat their clients. A good sign is to identify the type of companies they have worked with. Maybe even go through some of their past work to identify if you feel they are passionate enough to push your brand forward in the future.

Any SEO services provider you choose offering affordable prices should have an outstanding track record. You mustn’t be shy to ask them about this and they should be more than happy to show you their statistics. You should be able to see the increase in their clients ranking over tie. Remember search engine optimization doesn’t provide overnight success, it is a long term project that will provide you with brand visibility, increased customer base and improved online revenue moving forward.

In addition to this, they should have a decent sized customer base. Don’t be put off when you hear an affordable SEO service provider has more than three hundred active customers. This should be a feather in their cap. There is a good reason why they have this many customers to start with. You can ask them about their own team size and how they manage the demand to ensure you receive the level of service that you deserve and expect.

Further, you will want to identify their customer retention rate. Another very important thing to take note of when making use of affordable SEO service providers. Ideally the company should have a very high customer retention rate of ninety nine, if not one hundred percent. This means that they are providing all those hundreds of clients with the results that they need, which is why they are still with this top quality SEO services provider.

Finally, any affordable SEO service provider should be focused on your company, your needs, your industry and your clients. Everything they do for you should be tailored to your business to ensure your success in the long run.

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by John Trace

Categories
All About SEO

Variety of Building Materials and Their Uses

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Materials used for the construction of houses, offices and commercial buildings are classified as building materials. The most commonly use materials for construction purposes include cement, stones, rocks, tiles and bricks. Different materials are used according to specific requirements, availability of space and type of structure to be built.

Building Materials Used Before and Now

Building materials used during early years were stone, mud and other materials. Instead of concrete, mud was used to fill the gaps between bricks and stones. Construction was done using crude methods and techniques. Clay, leaves, twigs and so forth were also used by people in the olden days to build houses.

Some of the most frequently used building materials include:

Clay and mud: During the earlier days, clay and mud was the most commonly used material though it was not as strong as the concrete constructions. However, it helped to keep houses cool during summers.

Wood: Another most frequently used material is wood. Down the ages, wood has been used by people to build homes, furniture like tables, desks, chairs and so forth. Wooden homes and cabins are found in many places even today. Depending on the type of wood used, these houses are affected by varying climatic conditions.

Metal: Metals are also among the commonly used building materials. Huge mansions and offices built of metals are strong and last for a life time. Today most of the constructions are done in metal to retain its elegance and strength.

Concrete: Concrete is another material which is used for construction purposes. It is a combination of sand, cement, water and gravel. Most of the constructions are done in concrete today. It has become an indispensable part of construction process. It is long lasting and strong compared to mud and wood houses.

Granite: Being one of the hardest materials available for constructing walls, floors and kitchen accessories, this stone has been in use since ancient times. Granite countertops are among the most preferred material for kitchen countertop. Its durability and opulence are the main reasons why it is chosen by most of the people to decorate their homes.

The other advantages of this stone are that it is highly heat resistant and can be cleaned easily. It does not retain any stains and bacteria. Though it is a bit expensive, it is indeed an investment which last for a life time.

Apart from these there are many more building materials used in the modern times like non shrink grouts, multi-wall panel, steel roof drain, crushed stones, wall putty, insulation products and so forth. Brass materials are also used for construction purposes.

Today the business of building materials has flourished with the increase in constructions of houses, factories, industries and offices. New products are available in the online stores at affordable rates. In addition to construction materials you can even find flooring materials which are quite versatile. Marbles, tiles, granite in unimaginable sizes and designs are obtained from the online markets. By logging on to a good website, you can find materials for your new home and office.

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by Vaiv Jais

Categories
All About SEO

SEO Tips on Parentheses for Serious Content Writers

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Although in this web-based world, we find more use of dashes than parentheses to add comments, remarks, or afterthoughts, yet parentheses is more relevant if the content is serious. Serious content writers can make a habit of being biased towards parentheses. We will now go in detail of everything that you would need to know about parentheses and using it forcefully in the right format.

The word parenthesis (plural parentheses) literally means comment, remark, afterthought, addition, or digression. In the context of punctuation, we call parentheses instead of singular parenthesis. You may wonder while punctuation marks such as period, comma, colon, semicolon, hyphen, and question mark are referred in singular, why we refer the term parentheses as plural instead of singular parenthesis. We will just discuss the reason.

Some comments or afterthought are put within an opening bracket and a closing bracket (comment or afterthought). There are thus 2 symbols (opening bracket and closing bracket) that make this punctuation mark. As a result, we call it plural parentheses when it comes to punctuation. It is for this reason we call quotation marks and not quotation mark as opening quote (“) and closing quote (“) are two symbols or marks that comprise it.

Conventional Treatment:

Make use of parentheses to include insignificant information or remarks that are not an essential part of the passage: For example: She says that she was a professional singer in the past (she quit sometime ago) and now is employed at Wal-Mart.

The actor contacted The New York Times (but was initially unable to be identified at the front office desk) and denied rumors of his involvement in the scam.

Punctuation and Capitalization:

1. Inside a Sentence: If the parenthetical remark is inside a sentence, start it with a lowercase letter and ignore closing punctuation irrespective of whether or not it is a complete sentence. For example: The first-hand examination (it was carried out here in the local forensic department) did not show any evidence of actor’s involvement.

2. Standing Alone: A parenthetical remark which stays on its own (is not inside a sentence) should be a complete sentence. Begin with a capital letter and terminate it with closing punctuation within the closing parenthesis. For example: His first-hand account did not reveal any involvement. (It was carried out here in the local forensic department.)

3. Commas: Parentheses sign should not be preceded by a comma. For example: His first-hand account (the one carried out here in the local forensic department), his subsequent statements, and his final remark did not reveal any anomaly. In other words, comma should follow the closing parenthesis.

Spacing:

1. Opening Parenthesis:

a) Before an opening parenthesis sign, always put a space.

b) Following an opening parenthesis sign, do not put a space.

2. Closing Parenthesis:

a) Never put a space before a closing parenthesis sign.

b) Do not put a space in between the parenthesis and the punctuation.

c) Put a space after the parenthesis sign if no punctuation follows the parenthesis sign.

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by Harry Tata

Categories
All About SEO

Smart E-Commerce: Learn How To Protect Your Company Against Coupon Abuse

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Of course, an effective and easy way to attract new customers for a young venture or product is to offer special deals in the form of coupon codes. With the help of promoters and referrers, success can be guaranteed. But giving away promo codes has its own downside: when uncontrolled, chances are, someone will certainly find a loophole to abuse the promotion.

Promo abuse occurs when an individual – customer, vendor or a partner agency takes advantage of a promotion, unduly benefiting from a coupon multiple times, or perhaps, using them to gain money and other items or valuable services. Though quick boost in sales transaction is a good thing ( especially if you’re running short of matching a monthly target), the coupled abuse of promotion might eventually take its toll on your profit margin and decrease the trust of investors.

Forms of coupon fraud.

Based on actual business experiences, “creative” individuals have devised several ways to misuse and abuse promo coupons. For voucher codes distributed online with the intent of attracting new customers only, abusers have learned several workarounds. There are even numerous websites, blogs, and videos dedicated to teaching users how to work the system. Naturally, it’s not a big deal if one of your users will take advantage of the code several times by creating 2 or 3 accounts with different email addresses. The real problem starts when company’s employees, affiliates or partners are the ones involved in the coupon profiteering. I will cover more fraudsters tactics in future articles, but here are a few examples of the most common types of coupon abuse:

– Referral payouts: refer-a-friend program is a great incentive to create fake accounts or post the referral code on social media. In the second case you at least increase your database, however, such practice increases your Customer Acquisition Cost (CAC); those users could sign up directly on your site.

– Cart abandonment voucher: customers already noticed, that each time they abandon the basket before finalizing the purchase, you send a retargeting campaign with a discount. Such a coupon incentivise to finish the purchase, but also to do it again when buying next time.

– Affiliate frauds: to increase their margin, affiliate networks, and agencies register each order as a new customer, using the voucher. Customer pays a full price, agency get’s the discount value.

– Reselling own inventory: it’s common in various marketplaces that sellers buy their own inventory using discounts, and.. put it back on sale. They earn a discount value, decreased by your margin. You earn, hmm, a fake KPIs.

– Generating fake orders: some vendors go even further, especially when they are the ones responsible for the logistics; they simply generate a fake order. Common in food delivery and car sharing services, a service provider – restaurant or the driver creates discounted order, which in fact doesn’t have to be delivered. Again, they earn a discount value decreased by your margin.

What can you do to prevent it?

So how do you protect yourself, your company and business’ viability against promo abuse? Here are some tips how you can decrease the risk of falling into discounting trap:

1. Take the control over your promo codes or coupons.

Offering promo coupons without a secure process that will track creation, monitor redemptions and control the budget, could mean a disaster. Invest into developing an internal system or use one available on the market. In any case, it should allow you to look at the real time KPI’s and set behavioral triggers which can automatically deactivate the promotion or the particular code.

2. Limit the promo duration and number of coupon usage.

If you are planning to distribute a generic coupon regardless of customer identity, the best way to control it and stick to your projection is to limit the promo duration, campaign budget and perhaps, the number of max redemptions for each generic coupon. In such case, change your code pattern often and make sure the old ones are fully deactivated.

3. Individualise coupon codes.

Still, the best way to control your promo coupons is to customize them. Individualizing coupons means creating unique codes intended for each individual or customer. Once that unique coupon or code has been used, it shall be automatically marked and deactivated by your monitoring system. Thanks to that, you can distribute coupons to valuable customers and target particularly those, with a high Customer Lifetime Value (CLTV).

If you continue to subsidize your customers, chances are low they will ever turn profitable.

4. Don’t reward cart abandonments too much.

Nowadays, basket retargeting is a must campaign in every company. It’s perfectly OK to send your customer a reminder about an unfinished transaction, however, don’t be too aggressive – if you’re going to send a 20% voucher after 1h since customer’s visit, you will actually reward the customer for abandoning the cart. That will only make them used to the scheme. Rather start from a simple reminder and ask your user if there’s anything you can do to help finalizing the purchase. Keep in mind: it’s not always about the money.

5. Limit promo to customer identity parameters, not account.

Based on the case example above, restrictive coupons can be abused by signing up with different accounts, using different email addresses and changing IPs. Fortunately, tech companies identified these tricks and suggested improvements. For a more secure coupon, use hard to tamper customer identity parameters and limit voucher usage to device fingerprint or user agent data, not account. Advanced enterprises can also observe and learn on common fraudster behavior to block voucher redemptions of similar patterns.

6. Use geo-targeting.

If you’re not able to individualize the codes, at least limit the campaign to particular area or location. Especially if you’re an international business, create geo-targeted codes by zip code, city or country, offering different discounts in different areas, then track where they are being used.

7. Control the distribution of your coupons.

Don’t distribute your coupons or promo codes just elsewhere especially if they are generic or free to use by everyone. Oftentimes, abusers are just waiting to grab that opportunity and won’t give genuine customers a chance to take advantage of your offer. To acquire new customers, distribute unique codes across social media campaigns or target those who are already engaged. A good idea is also to get into partnerships with companies that offer complementary products and distribute unique coupons directly to their customers. Make sure each coupon is attributed properly to each marketing channel, so you can easily (ideally in a real time) monitor each campaign’s Revenue On Investment (ROI) and act accordingly. If you’re using coupons to track your offline campaigns, track not only a Conversion Rate (CR) but also a CLTV to see how profitable those customers are.

8. Never fully disclose the limitations of your promo code.

Another loophole that abusers can use is the knowledge of your coupon’s limitations. If for example your coupon code is intended for new customers only, it’s enough to tell them that it is limited to new sign-ups or purchases only. Don’t discuss other details like in cases where you are only tracking the IP address, email address, etc.

9. Benchmark referrers and affiliates.

An effective way to discourage abuse especially from “illicit” referrers or affiliates is to control their KPIs. Monitor affiliates and agencies, track how much their revenue contribution is driven by vouchers and benchmark them all together – any anomaly might indicate dishonest behavior. To not lose a vendor, simply direct your partner to decrease the voucher usage or set a limit upfront.

Offering special deals can attract new customers and keep current ones engaged, but without a well-though coupon strategy, discounting can bring loses, even if generates lots of traffic at first.

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by Ewelina Robaczek