Categories
All About SEO

10 Tips To Optimize Your Insurance Agent LinkedIn Profile

[ad_1]

Social media marketing is moving front and center when it comes to insurance agency web marketing strategies, which may encompass other terms such as insurance agency search engine marketing or insurance agency search marketing optimization. Agents and producers, owners and executives should be cognizant of this new frontier, perhaps changing the famous saying of “Go West, young man, go West” as popularized by Horace Greeley, to “Go Web young man, go Web”. As social media websites for business go, surely LinkedIn is one of the most preeminent, and one that insurance agents and agencies should leverage in their daily routine. Here are 10 tips to help better leverage your LinkedIn presence.

1. Professional Headline– Create a professional headline that explains your expertise and is keyword friendly. For example, I am an “Insurance Agency Marketing Expert” rather than a “Business Development Manager.”

2. Complete Education & Experience – Process can be accelerated by uploading a current resume from a Word document.

3. Request Recommendations – Request a minimum of 3 recommendations. We suggest a client, a colleague and someone else. Recommendations for previous work are also powerful.

4. Include Website Links – Add links to your website, your blog, and a personal website (if possible).

5. Integrate Twitter Feed – If you are using Twitter, add your Twitter ID.

6. Summary – Create a 1-2 paragraph professional summary that explains what you do and why it is important. Make sure to include your areas of expertise and leverage your SEO keywords.

7. Specialties – A short list of specialties that should look very much like your Top 3 SEO keyword phrases.

8. Blog Application – Under the “Applications” menu, select “Get More Applications.” Choose the WordPress application and enter the blog address. Select the options to display the blog on your homepage and profile.

9. Other Application(s)– If possible add 1-2 more applications that you feel would be of interest.

10.Make Regular Updates – Post regular profile updates. What you are working on, webinar invites, blog links and announcements are all great updates. Make sure to include your SEO keywords in the updates as well.

LinkedIn’s website states they now have over 90 million members around the world as of January 2011. Most of these members are business centric, as LinkedIn seemingly becomes the Facebook of business. Every insurance agent should have a presence on LinkedIn, and every insurance agency should have a company page on LinkedIn. Does that mean agents should ignore Facebook and other social media sites? Insurance agents and producers, should embrace the major social networking sites. However, if you are a B2B oriented agency or broker, LinkedIn should be a top priority as a social media marketing venue.

[ad_2]
by John W. Scranton

Categories
All About SEO

What Can A Professional Web Application Designing Company Do For Your Business?

[ad_1]

Irrespective of the size and pattern of your business, you need the support of a professional web application development firm to gain an interesting, effective and professional looking website. It is highly crucial to obtain a website which has all the modern features. Your business website must be enriched with advanced and user-friendly elements. To achieve all these in your website, you must consider hiring the top Web Application Design Company.

There are lots of things that a web application development and designing company can do for your business. You should have a complete knowledge about what can you expect from them and how can they serve you. This will help you to understand if your web application designing company is performing the task with complete efficiency or not.

Understanding Your Business Needs

The first thing they do is to understand the specific requirements of your business. It is obvious that the business requirements of a medical equipment manufacturing company cannot be similar to that of an online gaming website. Thus, the company you hire must have the capacity to understand these differences while handling clients from distinct industries and present them the right service according to their business type. Hence, you can expect to get an industry-based service from them.

Preparing The Best Layout

Once they understand your business type, then they prepare the best layout that can suit the same. They can offer you the web designing layout that can make it easier for you to project your business towards your target audiences. The design can represent your ideas to the viewers in the best possible manner. Moreover, they have wide knowledge about making layouts that are modern and unique. They apply their designing skill to make it impressive and flawless.

Giving Your Business A Unique Identity

This is most important because you are not the only one who is representing your industry. If you have a business of garment manufacturing, then there are millions of other companies that do the same, and most of them have their official websites too. Then how can your website look different from the others; especially from your competitors? The Web Application Design Company you choose can give that unique identity to your business through their designing skill.

Ready For The Digital Race

It is essential to create a portal that is ready for the digital race. As a business owner, you have to take part in this race and promote your business to your target audiences better than your competitors do. When you hire a professional team of web designers, then they can prepare your site SEO friendly. That means your website is ready for SEO or optimization processes from the very first day.

[ad_2]
by Nalini Tomar

Categories
All About SEO

Digital Marketing – A Brand New Platform to Start Your New Business

[ad_1]

There has been a hype in the market about this platform and the way it affects the nature of the business. For the merchandise who are trying to enter the global business have chosen the medium of technology that will help them to mark their presence all over the globe. With the prevailing trends of physical advertising and marketing in the market, the industry has found a new and innovative way to present their products and services to the world.

The prime function of this forum is to act as a portal that leads its way to the worldwide market. It helps the entrepreneur to gain access to the entire industry with few simple tech hacks and nonlinear marketing approach. Though it has come to use since 90’s, but its power and importance was only understood in the era of 2000. With the changes in the technology, the social media has engulfed advanced and sophisticated medium for advertising and publicizing numerous products and services.

When a new business enters a market, it faces challenges, threats, competition, and opportunities. A proper market analysis needs to be done if you want to grab a strong foothold in the materialistic industry. The campaigns incorporated into the marketing plans are directed to control the view of the audience into the site. More the services are circulated all over the social media stage, it increases the visibility of the audience.

What Does Digital Marketing Cover?

The internet plays a very significant role in this scenario. Without the use of the internet, there would be no birth of the digital medium and it would leave to the hand of the physical marketers to promote the new products available in the market. It covers search engine optimization, content management, search engine marketing, promoting campaigns, suggesting advertisement, using social media tools, e-commerce marketing, e-books, and other forums to reach the market and maximize the leads of the business.

The emergence of this new and innovative trend have been a boon to the businesses. In this cut-throat competitive scenario, the means of using digital forum come to aid in establishing a prominent stance of the business in the emporium. The strategies and the methods adopted by the marketers increase the page rank in the search engines podium of Google, Bing, and Yahoo. The ranks symbolize their popularity and the traffic engaged with the site, which in turn upscale the earnings and profit of the business.

[ad_2]
by Lita Willem

Categories
All About SEO

Best WordPress RSS Feed Generator Plugin – 7 Features It Must Have

[ad_1]

There are quite a few feed generator plugins, which you can use with your WordPress blog or website. Some of them will only generate new feeds whenever new content is published on your websites and you will be notified by email about your new feed. But there are also WordPress plugins which will not only generate new feeds but also submit them automatically to numerous RSS aggregators. It is a perfect combination considering the time and money leverage for your business.

What should you pay attention to when choosing such a plugin

Apart from basic automatic feed generator and submission features the tool should be able to:

1. Submit new feed to more than 50 RSS aggregators.

2. Provide Captcha code support. Captcha code is used by some of the RSS directories to protect them from spam.Usually the most valuable RSS directories use this protection.

3. Place your keywords in RSS feed names. The RSS feed which is created whenever you publish new post should use the title of the post in the filename, which obviously is a huge benefit in terms of SEO.

4. Provide you with a list of RSS Feed URL’s for copying or pasting them into other applications.

5. Offer spinning capability for extra feeds titles and descriptions.

6. Create feeds from pages as well as posts.That way you will get more feeds for further submission.More submissions mean more backlinks and more traffic to your website.

7. Offer upgrade capability so that It is possible to use the inbuilt upgrade capability to enable upgrading to the new version without requiring a manual installation.

[ad_2]
by Justyna Bizdra

Categories
All About SEO

SEO Definitions

[ad_1]

SEO is short form for search engine optimization and getting a search engine to like your site enough to rank it highly can be a challenge for some. Wading through the many words, phrases and definitions can also be a production, so here are just a few of the terms and what they mean as you start you ranking journey.

Search engines love relevant keywords (those words that direct people to your site) so it’s no wonder that keyword density is a big thing too. All it means is how many times in your content a keyword is used. It is easy to calculate, all you have to do is count how many times a word is used and then divide by the number of words in the piece and then multiply by 100. What you are left with is a percentage. Too high and you may be penalized. Too low and you’re not being as opportunistic as you can be.

Keyword stuffing is certainly not allowed and it will not only make your site look silly and irrelevant but it will penalize your ranking. It means putting a word or phrase into a text so much that it doesn’t seem natural.

Latent Semantic Indexing or LSI is an important thing when it comes to rankings. The search engine will search your pages for keywords that support your main keyword and this is turn will boost those ever important rankings. They must be natural in language and commonly found together though, to be relevant. For example, if your main keyword was swimming pools, supporting keywords could be filter, pump, water, etc.

What is linkbait? No, it’s not some sort of new fishing lure, instead it is highly viral content that will likely attract a lot of links. It seems easy enough but it’s not easy to do. You’d have to either create something that brings a lot of value for free, something that is exceptional in every way and people just have to see it or something that is extremely funny. Good luck.

Link building is probably the biggest SEO term there is. All it means is you use it to get links back to your page. Well ranked pages have lots of backlinks to it.

In the world of SEO, it’s all about the links, the keywords and the clarity and relevance of a site. If you nail all of this you have it made!

[ad_2]
by Amanda J Hales

Categories
All About SEO

WordPress versus Traditional Webpages: An SEO Perspective

[ad_1]

Two of the most important goals when creating websites with an emphasis for SEO is speed and efficiency. Those who do SEO for a living are constantly looking for ways to speed up their production without sacrificing quality. This is why many of them turn to WordPress instead of traditional, hard coded HTML pages.

One of the main advantages that using WordPress has over hard coded HTML pages is themes. Using themes, the SEO professional can create very different looking websites using many of the same steps. Some themes are even optimized for SEO.

Another advantage for WordPress is the speed at which pages can be published. There is no competition between filling out the text on a WordPress blog and hard coding an entire website, or even just one web page. This leaves more time to concentrate on creating relevant, keyword rich content.

WordPress is also free, for personal or commercial use. This is important considering many websites that are created with SEO in mind walk a fine line between personal and commercial. Also, free programs that create functional websites are nearly non-existent, and those that are around are not updated nearly as frequently as WordPress.

Yet another advantage that WordPress pages have over regular hard coded HTML pages is that they are often much more attractive. SEO depends not only on getting the web surfer’s attention, but keeping it once they are on the page. It would take hours to create a web page that looked half as good as just about any WordPress page.

Finally, there are the addons, or plug-ins. There are many WordPress addons whose sole purpose is to help SEO professionals quickly and efficiently optimize their pages. Support is easily found on various forums dedicated to WordPress and its addons, which is very handy if there should be any questions about an addon’s usage.

When it comes to SEO, as long as the final product is within its capabilities, WordPress is far superior to hard coded websites. If the SEO professional is looking to create solid, attractive, working pages that are quickly and easily optimized for SEO, then learning WordPress should be a top priority.

[ad_2]

by Solomon A.

Categories
All About SEO

How To Build A Successful Webshop From Scratch?

[ad_1]

First thing which platform should I choose? I think the easiest way to build a webshop is to use a CMS system. Because the CMS systems are very popular and well-tested systems. And these systems are easy to use and easy to customize. I advise you to choose WordPress. Why? I’m a software developer, so I can use any CMS system easily, but my customers can’t use most of the CMS systems. My experience is my customers can learn WordPress in a short period and they can use it easily without my help. And you will see at the end of this article WordPress is very user friendly.

Second thing how can you setup a shop? After you install WordPress to your host (I recommend to use Fantastico installation, this is the easiest way) you should install a webshop plugin. But which plugin? I always use “WP e-Commerce”. It’s free and easy to use. Int he past few month the developers have made big changes int he plugin. I think the plugin now very comfortable and easy to use. So I recommend to install this plugin. After the installation you can upload your products. This plugin will automatically save your products from thefts. The plugin will rename your uploaded products, so nobody will find the products on your host by name. And every customer will get a time limited download link. You can setup the time limit.

You can extend the plugin features with premium plugins like: Amazon S3 plugin, Members only plugin, DropShop etc. So I think this plugin is a good choice and you can use it for free.

Third thing how can you customize your site? WordPress is a very flexible CMS system. You can easily change your theme (the appearance of your website) and install plugins. You can choose from many free themes. And I recommend you to extend your WordPress with a few very useful plugin:

  • All In One SEO plugin – setup easily your SEO settings
  • All In One Webmaster plugin – setup easily Google analytics or Google webmaster and other statistic softwares
  • WP Security Scan – checks your WordPress website/blog for security vulnerabilities and suggests corrective actions
  • Secure WordPress – beefs up the security of your WordPress installation by removing error information on login pages, adds index.html to plugin directories, hides the WordPress version and much more.
  • Bulettproof Security – protects your website from XSS, RFI, CSRF, Base64, Code Injection and SQL Injection hacking attempts. One-click.htaccess WordPress security protection. Protects wp-config.php, bb-config.php, php.ini, php5.ini, install.php and readme.html with.htaccess security protection. One-click Website Maintenance Mode (HTTP 503). Additional website security checks: DB errors off, file and folder permissions check… System Info: PHP, MySQL, OS, Memory Usage, IP, Max file sizes… Built-in.htaccess file editing, uploading and downloading.
  • Exclude pages – This plugin adds a checkbox, “include this page in menus”, which is checked by default. If you uncheck it, the page will not appear in any listings of pages (which includes, and is usually limited to, your page navigation menus).

Of course you can install more plugins to make your shop more user-friendly like share buttons or automatic backup plugin. That’s all. Your shop is now up and running!

[ad_2]
by Dustin Trentin

Categories
All About SEO

SEO Services

[ad_1]

Professional SEO services can lift your site above your competitors. According to SEO experts, they help business owners deliver their sites to top rank search engines. They ensure that the site has a unique setting that attracts Internet users. Search engine optimization experts apply the newest analytics service, which has a positive impact on a website. SEO companies are facing great competition in the SEO field. However, they introduce guaranteed SEO services to cope with the competition.

However, guaranteed SEO services include the 100% money refund because the website may not be ranked with top search engines like Google and Yahoo, and they refund the money. Therefore, the SEO companies ensure the clients that the money refund will be done, since the search engine optimization experts are not sure whether the site will be ranked with the top search engines.

These SEO companies have a strategy requiring clients to pay the major search engines (including Google and Yahoo) for monthly website maintenance. However, the company has guaranteed SEO services, where clients do not pay maintenance for that month.

Google has remained top, since they have accurate methods and algorithms that deliver credible results to the searchers. However, Google has made it difficult for web developers to use optimization tricks in manipulating search engines. This is why SEO companies have the guaranteed SEO money refund.

SEO companies ensure that guaranteed SEO services include the Google’s webmaster guidelines. Webmaster guidelines boost website rank and search activity. The services clients get from SEO experts are like marathons. However, clients should be aware that SEO tricks can have a great impact on a website and damage it-which is why they have to use the legitimate SEO strategies in order to receive impressive results.

Although one may read a lot about the search engine ranking, no search engine optimization company can ensure that his or her site will get the first page in Google or Yahoo search engine results. Despite this, SEO companies have guaranteed SEO services and it is great when one signs with Google. The fact remains that SEO services assure clients that even if the site will not rank among the top search engines, the money will not be a waste because of the refund.

Many webmasters are confused when hiring a search engine optimization SEO expert. Although SEO experts are believed to save time and improve webmaster sites through SEO strategies, they can also frustrate webmasters. Thus, webmasters must investigate the pros and cons of SEO services. The major tasks of the SEO experts are:

– Ensure that the site is well reviewed in the content or structure

– Provide Search engine optimization SEO advice on website development like use of JavaScript and web hosting

– Develop website content using SEO services

– Provide online business improvement campaigns

– Target keyword research

– Offer SEO training

However, the webmasters can grasp search engine optimization SEO through websites. They will understand the benefits of hiring an SEO expert and what to expect from one.

It is clear that when webmasters hire a Search engine optimization SEO expert, they stand a better chance of maximizing their SEO services. When they want to start a new site it is good to look for web developers who have web design talent. The web developer will ensure that a webmaster’s site reaches the top search engine ranking like Google or Yahoo. The web developer also assists in improving an existing site.

However, webmasters have to ask several questions about search engine optimization SEO including:

1. Do they have previous examples and testimonies from past clients?

2. Do they follow the guidelines from the Google webmaster?

3. Do they implement the SEO Internet marketing services to improve online business?

4. Do they have experience in the webmaster’s industry?

5. Do they have knowledge of the webmaster’s country/city?

6. Do they have experience in developing sites for international companies?

7. What are the best SEO techniques to implement on the webmaster’s site?

8. How long has the SEO expert been in web design?

9. Does the SEO expert have good communication skills when making changes on the client’s site?

Although the SEO experts provide great SEO services to their clients, there are a few who ruin the web design industry through their greed in marketing efforts and manipulate search engine rank. If search engine optimization SEO does not involve ethical practices, the site may have low visibility on Google or even be removed from the Google index.

SEO and social media marketing ensure that one’s site has the best SEO Internet marketing, which means that their company can remain competitive in the online market. All the individual has to do is transition in their online business.

SEO Internet marketing has major components, which develop the website traffic, and top search engine rankings. However, webmasters should be aware that these components are not easy to get. They must apply formulas and SEO strategies to produce effective results. There are many websites providing pertinent information about SEO and online marketing, and you can learn from them.

If one’s business does not have SEO Internet marketing strategies, he or she will need help from SEO experts. They will have to find SEO expert websites, who will help the business owner’s site have many customers in online marketing. The obligation of SEO experts is to create exposure to businesses. They focus on SEO Internet marketing goals and provide top search engine rank like Google and Yahoo. However, to accomplish all this, web developers use SEO custom services, which have long-lasting SEO Google rank.

SEO companies ensure that your site has all the SEO Internet marketing such as business improvement, localized product sales, high quality online generation and the rest. Webmasters are guaranteed to remain competitive in the online business if they stick with SEO experts. They will have all they need to ensure business success.

Business owners who do have a business website lose massive amounts of money from online marketing. They should know that SEO Internet marketing mandates a business website, since it is a necessary online marketing tool. A website or blog is same as news ads, letterheads, or the yellow pages. However, the website must be user-friendly and just as advertisement is important, the SEO website is the same.

It is true that 44% of small businesses do not have a website or blog. They are unable to reach 73% of Internet users each day. If your company has a website, customers can research the latest products the business owner’s company offers. SEO Internet marketing can help any company through their site to sell products. All businesses should have their own website, including companies using websites provided by insurance.

[ad_2]
by John Halas