Yes, you read the title right – it’s about “disadvantages” of using this technique that involves spreading the word about the latest happenings in your business. While die-hard fans of press releases might feel offended, it’s true that you can go overboard with the idea of using this marketing strategy – and there are some [Read More]
Introduction The creators of the Balanced Scorecard, Robert Norton and David Kaplan, view the customer value proposition (“CVP”) as the “heart of strategy”. They very succinctly stated that: “Strategy is based on a differentiated customer value proposition. Satisfying [your] customers is the source of sustainable value creation.” A customer value proposition is an offering that [Read More]
CMS or Content Management System is the head of back-end development for websites. Typo3 is not only just a CMS that helps with the architect of the site but also helps owners create custom modules to deck up and organise their stores just the way they want. You can develop, configure extra modules and integrate [Read More]
There has been a huge transformation in custom business application. Till date, business applications such as ERP, CRM and data mining were considered as the toughest and the most expensive solutions for the small businesses. The robust client applications include lump sum licensing fees, copyrighted software and expensive hardware to operate in the correct way. [Read More]
Instagram has over five hundred million active users. The stats on Instagram could be described as highly impressive and encouraging. A little break down will surprise you and at the same time get you excited. Instagram has over 500 million active users with over 300 million active users daily, 80% of those users are outside [Read More]
Today, anyone can start a blog in a couple of minutes. Basically, a blog is an effective marketing tools that can help you generate a good deal of money if done the right way. However, if you want to be good at it, know that you need to choose and walk on the right path. [Read More]
Tons of SEO Professionals and Webmastars nearly collapsed at their keyboards in the wake of Google’s Penguin and Panda updates. SEO professionals believed that – “link building was dead… ” and this was an immense concern – to put it lightly. However, as time passed and Webmasters and SEO Professionals alike adapted to the shift, [Read More]
Search Engine Optimization has become a vital part of any online marketing campaign. A company will not have any successful campaign without targeted, high-quality content. There are many different approaches for maximizing online visibility. Some of them have proven to be more effective than others and we will discuss them here. The so-called “white-hat” SEO [Read More]