Promotion of a website is very important. Usually, a website helps in developing online identity for some company, business, or individual. In order to get maximum attention of internet users, it needs promotion through various proven techniques.
Nowadays, search engine optimization (SEO), social media optimization (SMO), and social business networking (SBN) are the most popular techniques of the website promotion. Apart from that, conventional modes of online advertising like banner advertizing, link exchange and email marketing are still in use. Paid processes like, Pay per Click (PPC) and paid inclusion (featured website listing) of websites are also in use.
Website promotion provides following benefits:
Increased Incoming Traffic – It helps in increasing the amount of incoming traffic to a website. It is primary aim of website promotion. During promotion, people engaged in the process submit websites to numerous web-directories and search engines. Webmasters also take help of social media and social networking for direct promotion of the website in front of potential customers. All these techniques help in driving more and more organic traffic to the website.
More Sales and Revenues – It helps e-Commerce websites in generating more revenues by increasing sales. With well-planned online promotion campaigns, a website can gain top ranks in Google and all other major search engines, which is guarantee for more sales.
Brand Identity Development – A website helps in developing brand identity. For global customers, it acts as primary appearance of a business or company. The information present on website, customer testimonials, and media updates helps in developing credibility of website in front of customers.
Instant Communication with Customers – Websites have become an important medium for customer communication. They have made it easier to get customer’s feedback/opinion about a newly introduced product or service. Website promotion helps in getting maximum attention from targeted segment of customers.
by Shankar Kumar Singh