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All About SEO

Best Website Design Ideas For A Small Business

For a small business, website design can make much more of a difference than most businesses expect. The right website design for your needs and your business can make all your marketing efforts pay off with an increase in your bottom line. Bad design will not give results and could even harm your marketing efforts, especially if you rely on your online presence to deliver orders and bring customers. Web design companies that specialize in designing websites for small businesses can give you a great insight into how designing your website affects customer behavior and ways to use good design principles for Improve your profitability.

A Good Small Business Website Design Company Offers Value to Your Customers

When you sit down to chat with your web designer on your website, consider how to deliver value to your clients rather than how you can tell them what you want them to know. Everything on your website from the basic layout to each item of content should be focused on providing information that your customers want to know about. This information varies from industry to industry, but almost all industries benefit from basic and non-basic basic elements and decisions.

Make it easy to find information

One of the most frustrating things for any website visitor is not able to find the information you want. A good organizational organization and help with planning but two important elements to make your website design more user-friendly are a good navigation and a search box. Well-organized menus and links help your users find what they need without frustration on a small site. On a larger site, a search box is an important tool for your visitors.

Talk to the web designer about the navigation options. Flash Web design technology opens up a lot of navigation design possibilities that move you out of the menu bar or sidebars and let you put a lot of your information directly into the design of your home page.

Anticipate the needs of your visitors

One of the biggest mistakes in many examples of small business website design is to put the business interests ahead of customers. When planning your design, think of one of your own customers. What would you like to find on your site?

At the absolute minimum, your website should include your company name, a description of the services you offer and a way to contact your business. A company specializing in designing small business websites will encourage you to think beyond the basics. Your “Contact Us” page should include several ways to contact your business – and make it easier. Including an email form on your website, for example, encourages visitors to enter their comments or questions without leaving your site, which greatly increases the chances of effective contact with the customer.

Include social integration in your website design for small businesses

Small business websites can benefit enormously from the inclusion of social media elements in their website design. Make sure visitors to your website can share your site’s information with Twitter and Facebook buttons and provide them with a place to share comments and comments with others.

The design of the website for small businesses can include much more than pages of complete information. By facilitating your visitors to find information and share it with others, you will meet their needs while increasing your results.by Andrew Rice

Categories
All About SEO

Why Use SEO?

SEO is one of those acronyms that if you’re not ‘in the know’ you may have no idea about, but it is important for websites. Why? Because it stands for search engine optimization and when a search engine likes your site, that site gets ranked higher and higher on the search results page.

When you do a search, it is likely that you will visit the first, second or third website that comes up according to your search criteria. If you scroll down you will find, usually, that there are other pages of ranked sites you can also visit, but does anyone actually go to page two or three of a search? It’s not very likely.

So, in order to rank highly and get the most traffic to your site, you want to please the search engines and to do that you have to utilize SEO.

It sounds simple–please the search engines and you’ll get a high ranking which will translate to more visits, more clicks, more success but in reality its a bit trickier to actually attain.

When someone puts in a set of words for a search, the engine will set to work trying to accommodate the request. For a site to have the exact search words that a user will put in can happen, but it isn’t very probable, however, a reputable site will have a few of the words or enough of them to warrant showing up on the search list. The more keywords that are on a site that match with what people are searching for, the better.

This is where the content aspect comes into play. If your website is one about cats, for example, you will want keywords that are specific to cats, so you can use breed words, cat accessories words, litter box training words, and the list goes on. The more specific you can be in your content, the more keywords that pertain to your site itself and what it is about will translate into your site becoming credible and trustworthy with the folks at the search engine. They know that when Joe wants to know about cats, his search and your site will be the perfect fit. Joe will be happy getting the information he wanted and will feel secure on a site that is specific to his needs.

In the information game, it’s best to play by the rules. After all, they garner the best results!by Amanda J Hales

Categories
All About SEO

Expert Tips for Success in Digital Marketing

Here are a few expert tips for successful digital marketing:

1. Adopt a Data-Driven Strategy:

In recent times, there has been an increasing trend of organizations working consciously with data-driven business strategies. These strategies can be considered as one of the evolutionary steps in the history of marketing. The data collected can be utilized to organize and achieve business objectives. Likewise, to build considerable ROI, Digital Marketing promotes data-driven strategies.

Every organization can have a different strategy as there are various types of data and also the channels through which they can be collected. To collect first-hand data, organizations can conduct internal market research through mobile survey, email campaigns, open survey etc. and learn about the current marketing trends. Organizations can strategize to decide the kind of data required and the most suitable way to acquire it.

2. Create Engaging Content, not just Quality Content:

Content rules the world of Digital Marketing like a King. Search engines like Google reward only those content pieces, blogs or images which do not compromise on quality and have greater engagement. However, along with the quality of content, the quantity of content must also be focused upon for engagement. In other words, for engagement, short blogs, images gif and relevant articles must be shared. The content posted on all the mediums must be such that the audience would share across their social networks.

The premium content styles like e-books, e-guides and presentations are measured slightly differently, through the number of downloads and link clicks. Hence, it is necessary to develop engaging content to improvise and learn from user feedback.

3. Introducing Visuals to Strengthen Storytelling:

Videos are found to be more engaging and digital marketing revolves around creating engagement. According to a report by Ascend on Video Marketing Strategy Survey, organizations are now working closely with moving pictures to create excitement among the audience.

Regardless of the motive to develop graphics or videos for the website, blog or social media, they are essential marketing tools which can attract engagement and help in the achievement of business goals. The key to Digital Marketing is effective storytelling and projecting the product or service to the prospects using attractive communication across all channels.

Since videos and images have their own search index in Google and YouTube, which can be given a helping hand in term digital marketing and business development. So it is necessary to work on visual storytelling, infographics, and unique video content to create more audience engagement onto your website or other channels and networks.

4. Build personalize marketing:

Personalized marketing helps in the success of the marketing through effective targeting. The key to content’s success is determined by the preferences and needs of the targeted audience. The audience gets a personalized experience where the product and service are based on their requirements.To get a better ROI, marketing must be targeted appropriately.

by Antarip Saikia

Categories
All About SEO

SEO Myths – What to Believe and Not To Believe When It Comes to Your SEO Campaign

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SEO, search engine optimization, is one of the things that can make a businessperson cringe, whether you own your own company or you are the director of a large corporation, those three letters or words are the one thing you do not want to hear in a meeting or when discussing the latest marketing report and budget.

What is it about SEO that is so scary for these high profile individuals? It’s easy, these three words sums up a large portion of any online marketing campaign and it’s imperative that it is handled effectively to reduce the risk of a poor online reputation and ensuring that you boost your online ranking in search results. That is why most companies rely on the best SEO services from top internet marketing agencies, so that they don’t have to keep updated on the always changing trends and algorithms and that they don’t have to spend hours of their week focusing on their search engine optimization campaign.

There are certain myths tat you have believed along the way in terms of your SEO and this may result in you not using the best SEO services to achieve your online goals. This article is going to outline these myths, helping you make better SEO decisions to boost your business moving forward.

The first is that SEO is all about the keywords. In today’s market this is not the case. In fact, the search engines have become exceptionally strict about keywords and penalize companies that over stuff the keywords on a web page, in a blog or their articles and press releases. So therefore you need the finest quality content using certain keywords which are only placed here and there to make the right impact and help to improve your ranking.

Another of the biggest SEO myths is that Google preferred websites that ended in .com. While this may have been the case many many years ago, the truth is that today it should not make much of a difference. Google initially could not identify other domain names and the .com was just one that it could recognize. This means you don’t have to buy a URL with a .com, you should be buying based on your location to help with local search results.

Guest blogging is a waste of time, is just another of the SEO myths that the best SEO service providers have to listen to when putting a SEO strategy in place. People are under the impression that guest blogging is not going to help them achieve tier goals and drive traffic to the website. The fact of the matter is that guest blogging can be exceptionally beneficial in building your brand visibility, reaching a wider target audience and increasing your website traffic.

One of the biggest SEO myths is that you don’t have to do keyword research. In fact, there are so many people that presume that they know their clients and what their clients would be searching for. This is not the case, people search differently to how they speak and the best SEO services provider will conduct a thorough keyword research to increase your chances of a good ranking and helping you reach your audience that little bit easier.

In addition to this, another SEO myth is that social media isn’t essential to a company’s success. This is anything but the truth. Social media gives you the opportunity to engage with your audience. It is the best free advertising to direct clients to your website each and every day.

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by Anoop K Krishnan

Categories
All About SEO

Tips on Meta Tags & Keywords

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Meta Tag plays important role in the modern day search engine optimization. This article describes a few important things about this. Search engines read Meta tag descriptions from your website pages. The description helps the search engine classify your website and index your web page. Strong Meta tags may help your website to rank better.

How to choose Title and Meta Tags:

a. Choose a title and keywords which describes which you are providing or selling. For example if you are service provider providing services in carpentry try to include them in both title and meta tag…like ‘The Best Carpentry Service in Washington’

b. Keep your visitors in mind when you are describing these tags. What would be the user looking for…

c. And also give them the exact information they need in the pages for example contact info, or driving directions to your store.

d. If you are providing content make sure you update your content and Meta tags often so that your visitors come back.

Targeting the Right Keywords

a. Find relevant keywords that are searched for often.

b. Make sure you target “phrases” rather than single keywords.

c. There are plenty of free keyword suggestion tools available on the internet.

d. Finding popular keyword phrases with few competitors

e. Choose the right keywords based on what services you are trying to provide.

f. Use a variety of sources

g. Search from the point of view of your potential customers

h. Keep the keywords that will attract the target audience

i. Pick the small-medium competitive keyword phrases

j. Spot the topics for your content (site pages, articles, blog posts, press releases, etc)

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by Ismail Shaik

Categories
All About SEO

Types Of Content Mediums That Are Good For SEO

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When you first start with your business, you are often confused as to what is good for you and what not. With the passage of time, you figure out. Similarly, while launching your website, you are not aware what might help you. But, one thing is mandatory i.e. creating high-quality content.

Various content mediums like writing, imagery, videos, etc. can be used to make your website content outstanding. After you choose a particular medium, you are able to churn it out without any difficulty. At this point of time, you need to try and use all mediums to take your SEO to new levels.

Here are 4 types of contents that are best for SEO. The best content for search engine optimization is a content which is created with enthusiasm. Without further ado, let’s get into discussing content mediums!

  • Evergreen Short-Form Content

Short-form content is popular from past few years and has been good for SEO in many ways. These are especially in the ballpark of 500 words. Whenever you are using short-form evergreen content, you do not have to include tons of information, just keep it short with highly specific knowledge.

The secret behind this content medium is the usage of links. Since 500 words are not enough to include long-tail keywords, you can leverage link-building by linking to high-end sources.

  • Long-Form Content

Long-form content is the polar opposite of short-form content. In this world, long-form articles are strongly ruling over SEO. Basically, these types of articles range 1500+ words that are quite enough to add tons of long-tail keywords and useful information. When you add long-tail keywords in your content, you get high search engine rankings which are beneficial for your business website.

  • Epic Guides

Want to learn what epic guides are? In simplified language, epic guides are long-form articles on steroids. They happen to lie in a range of 3,000+ words and sometimes they can even reach till 10,000 words. Yes, they are hard to write but on the other hand, they are extremely useful for SEO.

If we talk logically, more word count equals to more inclusion of long-tail and short-tail keywords that equal to reaching the topmost level of rankings of the search engine. But one thing to keep in mind is to use high-quality content while using epic guides as a user should feel interested to read such a huge article.

  • Listicles

From the past few years, listicles have been known to boost SEO rankings by proffering high-quality content. In today’s world, listicles are the bread and the butter for Buzzfeed as they are highly shareable. They are organized in such a way that you can share core important information in a simple and effective way. Want to boost your SEO, make use of listicles as they come with a power of social sharing.

Content is like the heart of a website. Without good quality, readable content, a website is nothing. If you are not confident enough, you can hire a professional SEO company which can help you out in adding a content medium to your website to get higher search engine optimization rankings.

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by Yusuf Javed

Categories
All About SEO

Search Engine Marketing (SEM) Vs Traditional Advertising

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Search Engine Marketing (SEM) is a form of web advertising and it is quite different from traditional form of advertising. The purpose of SEM is global while traditional advertising is meant to address needs of particular region or local clan of customers. SEM is designed to get the business or product ranked on the higher echelons in the right hand side of the search results through the Google AdWords campaigns, or YSM in yahoo. SEM is a paid campaign where ultimate aim of the advertiser is to rank on the top by paying highest bid amount. The text ads of the advertisers on the right hand side are the sponsored ads for which the Google charges per click basis.

Traditional advertising reaches to the masses through expensive electronic media. Moreover, creating the very ad campaign for traditional advertising is also quite expensive. It is this expensive nature of traditional media over the SEM that makes small and medium sized business entities fall directly for the cost effective SEM strategies.

Pull Based Advertising/ Push Based Advertising

SEM is a pull based advertising whereas the traditional advertising is push based advertising. It means that when you go for the online advertising, you have real prospective traffic visiting you. The prospective traffic is interested in buying your products and services, and you don’t have to shout to them to buy your products or services. However, in case of traditional advertising, this is not the scenario, as it is the advertiser who has to approach the customers located in the target market and shout for product/service.

Track of Potential Customers/Visitors

Again under the innovative and smart SEM method, the advertiser can easily keep the track of potent customers/visitors through the use of user-friendly and easy web analytics software like Google analytics, clicktracks etc. In this manner, the advertiser can know about real ROI of the money spent in the market. Based on the ROI, the advertiser can smartly optimize the campaign. However, in the traditional advertising method, this is simply not possible. There’s no actual and appropriate method where you can really calculate the total number of target customers that will fall your products or hire your services.

Effect on Sales and Profits

An advertiser through SEM can reach to the maximum number of customers within a limited time frame, and this is simply not possible in case of traditional advertising. In case of traditional advertising, it might take even months before the real effect of advertising can be acknowledges. SEM provides long term sales and profits. Even if you have stopped SEM campaign, you can continue to achieve increased sales ever and ever after. However, in case of traditional advertising, the rise in sales and profits is only short term. The moment you have stopped advertising about your products or services, the sales and profits figure dips down.

Cost and Budgeting of Advertising

SEM is a fast track and cost effective form of advertising, whereas, traditional advertising is a slow process method and expensive form of advertising. Through the above comparison, one can easily reach to the conclusion, that if you really want to save money and reach globally in a fast way, then SEM is the only method to go with.

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by Ololade Adedayo

Categories
All About SEO

CLV or Customer Lifetime Value / PRR or Project Rate of Return

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How much what you spend in marketing to attract a new customer? Here is an example: GoDaddy at the time I wrote this was offering an affiliate program to pay $120 to the advertiser for a customer who signed up for a year of hosting with them. The hosting plan this was for would be around the same amount, so why would GoDaddy pay out almost the same out it is bringing in off a sale? CLV or customer lifetime value, they know that they can spend a certain amount to obtain a customer because over that customers time with them they spend a lot more than $120.

CLV is more important to some businesses than others, if you know for a fact that a customer will only purchase form you once and that is it, then there is no need for you to know this KPI. However if you continue to sell to existing customers than you need to know your CLV.

Calculating your CLV first you need to know what your AOV is you can check the previous post for that, if you have not read it already. Below is the formula.

AOV _____

X Times

Number or orders by a customer per year ____

X Times

Number of years for customer _____

= Equals

CLV _____

If you don’t have a years of data that’s fine just calculate with the amount of data you do have and as you get more data do the calculation again. To start you can do it every quarter for a couple years and then you will have a more accurate CLV. Good data is so important to marketing and knowing what to do with that data. I hope as you are reading this serious you can see that, I get excited about it because it gives you the power to successfully market your business.

PRR or project rate of return is about how much money your business must earn on its marketing in order to be profitable. Profit is different then revenue, it takes in to account other factors than just marketing that take away from the revenue of a sale. PRR is usually around 25% however, every business is a little different. Newer businesses might have a higher PRR because they are being more aggressive when starting out, more well established businesses might have a lower PRR.

You will need to use your PRR in order to calculate other KPI’s or key performance indicators so it is important to learn it. It will also give you a guide to keep your marketing efforts in check, so you don’t spend to much. Calculating your PRR requires you to know the profits on the different products and services that you offer.

You will need to take into account everything that it costs you to run your business and how much each product or service costs you. After that you should have a idea of the profit you make for each product or service. Most businesses already know what amount of profit they want to make and set there prices accordingly. So with that in mind your PRR is just a percentage of that number and allows you to remain in profitable. For example say you are selling paper notebooks and it for each one you sell at $10 it costs you $4 that leaves you with a $6 profit. In most cases the PRR is 25% meaning for every dollar you spend in marketing you earn $4. So in this scenario a PRR of 25% would mean that you could spend $1.50 on marketing to sell a $10 notebook.

PRR is not the most exciting KPI in my opinion but it is good to know and again you will use it calculate other KPI’s. If you are running a small business don’t get to hung up on the PRR you will more than likely need to change it regularly in order to meet the demands of running a small business.

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by Jason Ross Weiss